The fast-food scene in Singapore is so much different from what it used to be years ago: in the past, it was common to see kids standing outside a fast-food restaurant and crying for a burger.
And of course, in the past, parents would just drag the kids away, scolded the kids in public and threatened to “sell” the kids “to the karung guni man”.
My point? Fast food used to be for kids. That’s why McDonald’s is considered the largest distributor of toys due to their highly popular Happy Meals.
Now? It seems like in Singapore and Malaysia, fast-food chains are now targeting adults. Specifically, young adults who’re always looking for the next trending food.
Like durian ice-cream, which my colleague has reviewed and sung so much praises for it, he’s thinking of joining SPOP Sing! and singing “I’m lovin’ it”.
And of course, this week, it’s not just the durian ice-cream. There’s something even more powderful.
Salted Egg Chicken Has Arrived in all KFC Outlets
We took some artistic liberty in its name because the official name is KFC Goldspice Chicken, but hey: Goldspice is such an obiang name.
Not I say one, Spongebob CircleJeans said one.
It’s technically still a salted egg chicken as it’s a combination of salted egg, sweet basil and spicy curry leaves. Like KFC mentioned, it’s supposed to be “better than Gold”, though we highly doubt that if you have it daily, you’ll get a Gold for IPPT.
Still, we just have to try it because salted egg chicken leh. From KFC leh. What could possibility go…right?
After all, the salted egg burger by McDonald’s didn’t exactly win our tongues over.
The winning factor in a hipster food isn’t about the taste, but the looks. Make the food look well, give it a fancy name and create a hype by sending a media release to a silly and stupid platform like Goody Feed, and you’ll have a hipster food. What, taste?! It doesn’t matter even if it’s made of plastic, though I’m sure KFC would disapprove that because they’re not even having plastic straws for God’s sake! – Food Influencer Leonster IEatFullLiao, an award-winning food blogger with over 51 Instagram followers
Wise words from an influencer, because despite my photographer and me trying hard to take a good image of this, this was all that we could muster:
And mind you, this was after colour grading (post-edit to make the image look better). So, it kind of failed in its first glance. After all, look at how nice McDonald’s latest hipster food looks:
Moving on, how about the taste?
The winner is in its taste
In order to take a good picture (which we failed miserably), I had to take a bite and let the photographer shoot the inside of the chicken. That first bite was enough for me to tell everyone in the office, “Eh, tomorrow go steal the boss’s credit card again to buy this for everyone.” (only to later realize the boss was there too)