The Story Behind Samsung’s Logo: It’s Actually Related to ‘Tension’

A show of hands, how many of you are Samsung users?

Now a show of hands, how many of you actually know about the meaning behind their logo? 

Guess no one is raising your hand now. 

Meaning Behind the Samsung Logo 


Sure, most of us would have known that Samsung had gotten its name from Korean language hanja word “Samsung” which means “three stars”. 

The word “three” represents something “big, numerous and powerful”. As a consequence, the earlier versions of the Samsung logo features three stars. 


What about the blue background behind the word “Samsung”? Designed as an oval shape, it is rotated about ten degrees from the x-axis, producing a sense of dynamic tension. Isn’t that cool or what?

As a result, the outer space can be easily noticed as a spotlight crystallizing the brand name. 

The elliptical shape of the logo also symbolises the world moving through space, conveying a distinctive image of innovation and change. Sounds familiar? It reflects Samsung’s core values in its marketing and production strategies. 

Also, if you would take a closer look at the logo itself, the first letter, “S”, and the last letter, “G,” partially break out of the oval to connect the interior with the exterior.


Nope, it actually shows that Samsung desires to be one with the world and to serve society as a whole. 

If we were to go deeper, the blue color in the Samsung logo actually signifies trustworthiness, reliability, and commitment in service. Now tell me, who would have thought of that! 

Since you’re here, why not check out Goody Feed’s YouTube videos as well? They’re so Singaporean, I bet you’ll like them!

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Vanessa Ong

Vanessa Ong

An eighteen-year-old girl who is fond of words and the wonders of the world. Perpetually lost in her own thoughts, easily excitable and appreciates a great deal of humour.
Vanessa Ong