By now, you should be familiar with the 50-cent food fest, for it has created quite a stir in the last few years.
Whether you’re supporting it because you’ll get to try many new (old) foods and also up your Instagram followers, or you’re crying internally as the food is as small as a fifty-cent coin (it isn’t lah, but it’s pretty small), this year’s event is going to kick some ass because the theme is going to get more Instagram-worthy.
Last year, the theme was a setting in the 80s and apparently took home not one, not two but five awards at the 6th Marketing Events Awards 2017.
You can, well, see from the video how small each bowl is but that’s the whole idea: It’s all bite-sized.
This year, and once again in conjunction with the Singapore Food Festival, the Chinatown Food Street is back with its 50-cent food fest, and this time, the organizers have gone back further in time, transporting visitors back to the 1930s, when Singapore isn’t even born yet.
If you’ve been to the event every year, you should be familiar with both the food and that X2 (or even X4) thingy: not all foods are just $0.50. Some would be $0.50 X 2, like Oyster Omelette or Kway Chay, but who’s complaining?
Here, take a look at their promotional video for this year: the part about wife’ biscuit is so classic, once you hear it, you can’t unhear it.
(Auntie won the Goody Feed Auntie of the Year 2018)
Interested? You can have a look at the full list of food in their website here.
Some of the interesting ones not mentioned in the video are Gula Melaka Ice Balls (your grandparents might have dated over these sinful ice balls!), Kong Bak Pau (okay it’s not that rare but anyways) and Black Pepper Crab (this is $2 but hey: $2 crab?! Where can you find this elsewhere?!).
1930s Meet 2018
This year, it’s going to be high-tech: there’s a AR walkthrough in which iconic 1930s characters would come to life(in your phone lah not in reality) – and we’re talking about characters like the Samsui Ladies, Coolies and Opium Smokers, not Pokemons.
Yeah, bet you didn’t know Singapore used to struggle before becoming what it is today now.
And to make it even more high-tech, you can go cashless and scan to pay for your food with DBS PayLah! There’s even a free S$5 with the promo code “STEADYLAH”.
Think about it: That’s that ten bowls of Belacan Fried Rice for free!
For more information, click here.
Chinatown Food Street, Smith Street, Chinatown, Singapore
Date & Time:
28 July 2018, 11:00 a.m. to 11:00 p.m.
29 July 2018, 11:00 a.m. to 11:00 p.m.
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