Imagine this: On your sixteenth birthday, your parents bought you the latest smartphone. As your mother passes you the unlocked phone that comes with a 3 GB data plan, she gives you this heartwarming, yet slightly forceful, advice: “Got a new phone, don’t forget your parents arh!”
On the first day, you download all your favourite apps happily, logging on to Facebook and Twitter and telling the world how fast and cool your phone is. You take countless selfies and are so proud of your phone that unless you’re sleeping, your eyes are glued to that large 6-inch screen.
Your phone becomes part of you.
One day, while you were out having supper with your BFF, updating your Facebook and posting Instagram images of your food, your phone rings. You’re sixteen, and you think that being rebellious is cool, so you didn’t answer the call because one endearing, yet sometimes scary, word is flashing on the screen: “Mum”.
You’ve done it before, and you’ll do it again. Go home and tell your mother that you didn’t hear the call. That’ll solve the problem. That always solves the problem.
“Just my mum,” you say so smugly, so proudly as if not picking up a call from your parents is one of the coolest things to do.
And after the phone stop ringing, another plate of satay comes. Arh, good: no one eats until I’ve Instagram-ed the satay. You look at your phone and find out something that you’d have never, ever expected:
You think I’m kidding? I kid you not.
As the saying goes, “There’s an app for everything”, and so there’s an app (Ignore No More) for that. And the only way to unlock the phone is to do what the phone says.
In other words, in the words of Jay Chou: 听妈妈的话.
So, again, in other words, in the words of Joe Louis, “You can run, but you can’t hide.”
I know what you old men are thinking. Yes, we’re hoping that our girlfriend / wife never come across this app. Shhh…