Jewel Changi Airport is full of firsts, like Shake Shack, Pink Fish and Burger & Lobster.
But for A&W, they’re coming back to a celebration of old fans, which explains why they experienced the longest queues in Jewel during the preview.
According to Channel NewsAsia, the A&W outlet hadn’t even opened that day, but there were already more than 50 people in line.
A&W, Allen and Wright, came to Singapore in 1966 at Dunearn Road. After growing to 5 outlets on the island, they pulled out of the country in 2003, much to the despair of their loyal followers.
So I guess after 16 years of deprivation, this last bit of waiting is really nothing.
But other than their frosty mugs of root beer along with the classic American fare like their heaped coney dogs, juicy burgers and crispy fried chicken, what else can Singaporeans expect from A&W Singapore?
Oh god, the last two words felt so good to type.
Expect Popular A&W Restaurants From Overseas
A&W is not a fast food franchise but a fast food chain, because A&W Restaurants wanted more control over their menu decisions.
This freedom to play around with their own menu actually allows them to lets them bring in other regional favourites like the “golden aroma chicken” from A&W’s Malaysian and Indonesian outlets and the “waffle sundae” from A&W’s Thai outlets into Singapore.
According to Channel NewsAsia, Mr Kelvin Tan, A&W International’s director of marketing and communication, said: “We have tweaked the menu so that it appeals to a wider group of customers”
He added, “We have brought in menu items that have done well in overseas markets to Singapore. We still have our classics but have added new things to appeal to a wider crowd.”