I’m confused. Really.
So, about two weeks ago, McDonald’s launched its highly anticipated burger, the Nasi Lemak Burger, in conjunction with Singapore Food Festival and National Day.
Granted that it isn’t the best burger out from our favourite fast-food chain, it still received overwhelming fanfare, with a sudden long queue in McDonald’s outlets and of course, lots of media coverage.
Then, in a twist that’ll put its twister fries to shame, it’s reported that the Nasi Lemak Burger, together with its other BFFs like the Chendol McFlurry and Bandung McFizz, are all sold out and from 26 July 2017 onward, they would be replaced by two new limited-edition items, Eggcellent McSpicy and Dinosaur McFlurry.
Now, despite our love for the fast-food chain, it’s really hard not to have these nine questions in our mind.
Sold out? How can?
I mean, have you heard of Boon Lay Nasi Lemak stopping its business because they’re sold out? If it’s sold out just for a day for a particular outlet (which I’ll move on to soon), it’s understandable. But sold out forever? Why didn’t they “sell out” their other items, too?
Do these limited-edition items have a limit?
I’ve always thought that the items would be discontinued due to a schedule. But this is the first time I’ve seen an item discontinued because it’s sold out. Could there have been a limit after all?
People in social media have been complaining about items being sold out in certain outlets. What’s happening?
Just today (yes, a few hours ago), an outlet I’ve been to has apparently sold out its Bandung McFizz, and I see from the panel that they’ve sold out their Chendol McFlurry, too. In other words, it’s quite real that these items are sold out in certain outlets. My question is, if the demand in an outlet is there, shouldn’t there be more supply? I’m no businessman, but McDonald’s is McDonald’s, not Apple, right?
Why would it be sold out?
I’ve reviewed the burger and I won’t have it again; instead, I’ll take the criss-cut fries and the Bandung McFizz any time. And I’m betting that I’m not the only one who would just have it once; and that is sold out? Not the criss-cut fries? Jinja?
Has it already been projected that it’ll be sold out?
The new items come in the next day when Nasi Lemak Burgers are sold out. In other words, have they projected that this is coming?
Would the new items be sold out as well?
I’m just trying to be cheeky here, because why not? It’s like telling me that my salary will be “sold out” if the demand for it is too high. Which, I think, is always high. I’ll better be worried.
Whatever happened to “Nasi Lemak Burger to celebrate National Day”?
I thought I could have a bite of Nasi Lemak Burger while watching the NDP, and declare proudly to the television that I’m a true-blue Singaporean. Guess I’ll have to settle for Burger King’s “chicken rice” burger after all.
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Why no other local burgers?
Dinosaur McFlurry is pretty local, but Eggcellent McSpicy? Why not just create a Chili Crab Burger? I’m sure no one would complain.
Why no announcement from McDonald’s Facebook Page?
In fact, when I go there now, I still see the Nasi Lemak Burger video. It’s July now, not April, right?
Nevertheless, despite all the complaints I’ve had, I’ve to highlight that I’m a Singaporean, so I have to complain when things like this happened. I actually know what they’re going through lah: sudden spike in demand leads to under-supply.
But still, kudos to them for coming out with new items to replace the Nasi Lemak Burger in such a short time. And kudos to the staff who apologized profusely to me just now when I asked for my Bandung McFizz.
This goes to show one thing: we Singaporeans really love our local food.
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