1 of the Co-Founders of honestbee is Now a Stand-Up Comedian


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In case you’ve missed it, honestbee isn’t having a great 2019.

Ever since May 2019, honestbee started appearing in the internet news, not for good reasons.

First, their NTUC Fairprice partnership tanked at the beginning of the year, then news about their cashflow issues leaked.

A co-founder left the company and honestbee started suspending businesses.

Then, it was found out that employees are not getting paid and they owe a ton of money to many people.

But this article isn’t about honestbee even though they’ve managed to turn things around for a bit.

This is about one of the founders of honestbee who decided to turn to comedy.

Meet Isaac Tay

Okay, just to clarify, he didn’t turn to comedy because he thought honestbee falling into the situation today is a joke too heavy to bear.

It’s something he’s always wanted to do since 2013.

After resigning in September 2018, Isaac decided to pursue his own path.

He had left because he disagreed with the direction that the company was taking.

Performed In Over 10 Different Countries

And he’s no new bird to the scene.

He has travelled to 13 different countries and performed in 10 of them.

The countries include Thailand, China, Russia and Germany. He typically gets opportunities to go on stage through references or by contacting the clubs directly.

He had even won King Gong, a brutal open mic comedy competition in London where audiences are able to vote stand-up comedians off the stage if they don’t like them.

So Is He Done With The Tech Life?

No, he isn’t.


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While he might consider going into comedy full-time someday, right now, he felt that he’s not done with the tech industry yet.

And if he can find something that merges tech with comedy? Even better. 

At the end of the day, he has a goal he wants to achieve: to build a “profitable, sustainable business”.

One Final Gem

Before we end off the article, there’s one final gem Mr Isaac Tay said that we just got to share:

He was asked, does everybody get your jokes?


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The answer was, obviously, no.

“But if there’s something that you want to do, then you’ve got to keep trying.”

GIF: Tenor.com

Note how it doesn’t just apply to comedy?