Last Updated on 2016-05-19 , 1:53 pm
Hate it or love it, you know that the soft drink giant Coca-Cola is here to stay. Since 1886, Coca-Cola has been a mainstay in the soft drink industry and can be bought in almost any country. A major part that helped to make them the household name they are today is due to their marketing strategy. They create ads that are simply amazing, memorable and sometimes even thought provoking.
Coca-Cola’s Happiness Machine
Remember looking at viral videos of people with a Coke machine that dispense “happiness”? The common vending machine became a tool that brought a smile to millions of people’s faces such as giving it a hug and getting a free Coke. Just looking at the videos brought a smile to your face, and who will forget a commercial like that?
Coca-Cola’s “drinkable ads”
They created this ad in order to get more people to sample Coke Zero. Coca-Cola created a billboard to bring the drink to their customers. How did they do this? With the help of technology of course. By partnering with Shazam, once viewers see or even hear the ad, they can Shazam the ad whereby they will see a stream of Coke Zero being poured into their smartphone’s screen which will then fill a glass. This can then be redeemed as a real Coke Zero drink at several major stores in US.
Coca-Cola & Santa Claus
Bet you never thought that Santa Claus would sit down and enjoy a drink of Coke? In 1931, Coca-Cola thought of it placed it in their ads. They portrayed Santa Claus taking a break from delivering gifts by drinking some Coke and the effects has continued up to this day, where Coke is popular during Christmas time.
Share A Coke
This ad campaign gave people a chance to get personalized bottle of Coke with their names or in some countries with labelling that is unique to the country itself. This campaign went viral on the Internet, providing lots of free publicity for Coca-Cola as people shared bottles of Coke with their names on it on social media.
The Ahh Effect
Targeted at teenagers, The Ahh Effect consists of online games that are fun and especially for mobile users. Simple, basic, short mini-games are introduced through sites such as Buzzfeed and Twitter, people can also create their own games tto be included in the Ahh Effect.
Friendship for Life
Coca-Cola created the slogan “Friends for Life” so that people would associate a big corporate company as their friend. Most of their campaigns centred around this principle, because wouldn’t you want to buy a product you felt friendly with?
Have your Christmas Tweet in Piccadilly Circus
In 2011, during Christmas, the public could submit tweets to be displayed in Piccadilly Circus on Coca-Cola’s giant neon signboard. You could then live stream the billboard to catch your message if you couldn’t be there physically.
Share A Coke Australia
The viral Share a Coke campaign ran a little differently in Australia, where Coca-Cola collaborated with Spotify. The idea was that each Coke and Coke Zero bottle had a QR code printed on it where customers are able to scan to unlock a song. You could then share the song on social media or to update your own playlist.
The Friendship Experiment
In China, famous photographer Kurt Tang was given the responsibility to run a “friendship experiment”. He would approach strangers in Guangzhou and ask them to share a moment of connection while he recorded it. The results of the video were then shown in an exchibition, Coca-Cola’s own channels as well as Sina Weibo and Renren.
Recycling King
Coca-Cola utilized Facebook Places in Israel to create 10,000 recycling bins all over the country. This was used to encourage recycling as users could check in and share photos of themselves recycling the bottles. The winner who recycled the most would then be awarded the title “Recycling King”.
Top Image: MAHATHIR MOHD YASIN / Shutterstock.com
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