Michelle Goh, owner of 2112 Bakery, died on 17 Jun at the age of 35.
Her husband Ken announced her death on the bakery’s Instagram account on 18 Jun.
“She was a source of love, joy, and kindness, and her memory will forever remain in our hearts,” Ken wrote. “While words cannot express the pain of this loss, we find comfort in remembering the beautiful life she lived and the love she shared with all who knew her.”
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Goh was scheduled to be cremated at Mandari Crematorium Hall on 21 Jun 2025. The cause of death was not disclosed.
She leaves behind her husband and two young children.
2112 Bakery Owner Michelle Goh Passes Away After Business Struggles
The mother-of-two started 2112 Bakery as a home-based business in 2019 after leaving her job as a nail technician. She derived the bakery’s name from her mother’s birthday.
At the time, she was diagnosed with depression and found comfort in baking.
Goh opened her first physical bakery at a Toa Payoh HDB block in 2020. She later expanded her business ventures, opening a rojak stall in Yew Tee in 2024.
She also operates a snack stall at Bukit Canberra Hawker Centre, which is run by her mother.
Mediacorp Baking Show Participation and Financial Difficulties
In 2024, Goh participated in the second season of Mediacorp’s baking show Crème De La Crème. She placed sixth out of eight contestants on the programme.
Despite the television exposure, the appearance did not translate into increased sales for her bakery. In an interview with 8days in August 2024, Goh revealed the financial struggles her business faced.
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She lost approximately S$19,000 (~SGD$19,000) in six months and had not recouped the S$30,000 (~SGD$30,000) she invested in the bakery. The declining business and low footfall at her Toa Payoh location forced her to relocate to OG Bugis in December 2024.
Goh’s husband had asked if she wanted to close the business, but she told 8days that she “didn’t want to waste [her] efforts” and needed time. She also spoke about how her struggles keeping the business afloat affected her mental health.
In December 2024, Goh posted an emotional video on TikTok and Instagram discussing her business challenges. “To be honest, having a business is serving us right, because we could have just gone out and work,” she said tearfully.
“But [operating a business] is all about our commitment, passion and being proud of ourselves…and making my parents and my kids proud.”
She added: “I feel good whenever I leave the shop at night. I kept smiling to myself knowing that this is how far [I had come]. But there is too much stress going on.”
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It remains unclear whether Goh’s businesses will continue to operate following her death.
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