A 24-year-old Taiwanese influencer who was known for eating cosmetic products on camera has died.
Known online as Guava Beauty, she had more than 12,000 followers on one social media platform.
Her death has sparked speculation on mainland China social media. Some people suggested she may have died from poisoning, while others thought she might have had a heart attack.
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Cosmetics Mukbang Videos Drew Thousands of Followers
Guava Beauty built her online presence around “make-up mukbang” content. The term “mukbang” typically refers to videos involving eating.
Her videos featured her trying to eat beauty products such as lipstick, blush, face masks, and cotton pads. She was well known for her sweet, youthful image and for posting creative content.
In one recent video promoting a jelly-textured blush, she titled the clip: “If you dare recommend it, I dare to eat it.” The video showed her applying the product to her cheeks and lips before using a fork to put it in her mouth and chew it.
“Let’s try it. It is crispy, kind of like agar jelly. Sorry, my friend, but it tastes terrible,” she said during the video.
Her content sparked reactions from viewers. While many fans expressed shock at her videos, others worried that they might mislead her audience, especially younger viewers, into believing that cosmetics are safe to eat.
One online observer commented: “Please stop this kind of behaviour. If you enjoy it, do it in private. But do not promote eating cosmetics. These are chemical products. They are not meant to be chewed, and spitting them out does not solve the potential problem. If someone is misled by your videos and something goes wrong, will you take responsibility?”
Family Announces Death Through Social Media Statement
That post was her last until 24 May, when her profile bio was changed to: “Logging out from the world. Setting off on a new journey. All business collaborations are suspended.”
Her family later issued a statement on her account announcing her death.
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“It is with deep sorrow that we inform you that our treasured girl of beauty-product mukbangs, Guava Beauty, put down her brushes and flew off to start a new channel in heaven on 24 May 2025,” the statement read.
“Thank you to everyone who ever liked, commented, and laughed with her. She truly cherished it all. Maybe when we meet again, she will be unboxing angel-exclusive make-up for her celestial mukbang.”
The family statement mentioned she had always persevered through life’s hardships.
The statement also sparked speculation about the cause of her death. There was also shock online in both mainland China and Taiwan.
One fan wrote: “I cannot believe it, but I know Guava Beauty will be the most beautiful beauty-mukbang angel in heaven.”
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Mukbang content has gained significant popularity across China and Asia. Viewers often watch such content for psychological comfort and relaxation through influencers’ personalities and expressions.
Some fans, particularly young women, use these videos to experience food they avoid due to dieting, health concerns, or guilt.
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