We Singaporeans love our food.
Aside from eating food, we also love watching food on TV.
Be it Netflix’s Street Food, or the overseas versions of MasterChef, we like to devour all these aesthetically pleasing and mouth-watering dishes on screen too.
Back in 2018 when MasterChef Singapore aired, Singaporeans cheered as we finally had own local version.
After the show ended its run, some of the contestants went on to further pursue their culinary interests, such as runner-up, Genevieve Lee, who opened her bakery called, ‘Sourbombe Artisanal Bakery’.
Another fellow alumni to join her ranks and ventured into a food business of his own is Aaron Wong, aka one of the top five finalists for MasterChef Singapore.
Located at Telok Blangah Crescent, Aaron’s first venture is in the hawker business, selling the widely popular Mee Hoon Kway (A soup-based dish made of wheat flour, served with anchovies, minced pork etc).
True to his Singaporean roots, he named his store, ‘Jiak Song’, which in Hokkien means eating delightfully.
The store opened its shutters on 29 August, which was also Aaron Wong’s birthday.
As a hawker food lover, Aaron wanted to show his support for hawker culture. That was what spurred him on to become a hawker entrepreneur himself too.
Unlike the usual hawker stores’ kitchen with wet floors and carton boxes all over the place, Aaron’s kitchen is one that will spark joy in Marie Kondo’s heart if she sees it.
It’s super organised and neat.
Plus, it incorporates tools and equipment which are commonly spotted in restaurants.
Based on the prices reflected on his storefront, it seems Wong might be good at cooking (you need a certain standard to join MasterChef, after all) but he’ll be selling his food at reasonable prices starting from $3 for the basic version.
You can choose to pay more for his more advanced mee hoon kway if you want to, though.
Aside from running this hawker venture, Aaron Wong still continues to invest time in his photography business.
PSA: If you’re keen to join Aaron Wong in his mee hoon kway business, he’s currently looking for someone.
MasterChef Singapore Season 2
Fellow aspiring foodies take note: MasterChef Singapore is back for a second season!
MediaCorp is currently holding auditions for interested peeps to join the show.
Some things to note before joining the audition: Take a picture of your best dish and record a 30 seconds self-introductory video. Lastly, do complete this form too.
The audition’s closing date is 4 Oct 2020.
Who knows? You might just be the next Aaron Wong starting up your very own food venture.
Check out Aaron Wong’s announcement about his new business venture here:
JIAK SONG Mee Hoon Kway
Address: Telok Blangah Crescent Block 11 Market and Food Centre, #01-108, Singapore 090011
Opening Hours: 9am till sellout (usually 1pm) / Closed on Mondays and when he goes for shoots or dives.