Atas Fruits Fad: A Brunch of Grapes can be SGD$5.5K


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Golden apples used to exist only in myths and legends, but now Hong Kong’s high-class fruit vendors have some very similar fruits.

These may not be real gold or even apples, but they definitely cost about the same. You’re not going to believe this, but premium, ridiculously expensive fruits are becoming really popular among Hong Kong’s more affluent customers.

At the hilariously named Yau Ma Tei fruit market, certain luxury fruits can cost an arm and a leg. A durian that’s specially-frozen and air-flown from Malaysia can go for up to HK$600 (S$108) when they cost like S$20 here in Singapore.

The durian can cure cancer arh?

That’s not even the most ridiculous example. Cherries from Tasmania can go for HK$550 (S$100), and a single Japanese white strawberry costs HK$168 (S$30). Just one. S$30 I can buy more than 1kg of strawberries in Singapore!

Image: straitstimes.com

To reflect the luxurious and exorbitant prices, each fruit is also packaged accordingly. By accordingly I mean ridiculously overkill. One single strawberry is hugged by a soft sleeve like those found wrapped around pears and apples, then sat comfortably on a soft paper pillow, in a glossy cardboard box.

I’m pretty sure some of these fruits have better apartments than some people.

The main source of fresh food for Hong Kong comes from China, and one big reason why expensive foreign fruits are all the rage now is due to the poor reputation of food safety in China.

The trend also reflects a growing desire to eat healthier and could represent wealth and generosity when given as gifts.

Everything about this trend seems to be about showing off, as some customers have noted the sense of the exotic-ness when buying these fruits. Others have also mentioned that these purchases are proof of their quality know-how.

I don’t know how low you have to sink to use ridiculously expensive fruits for showing off, but damn.

Since you’re here, why not check out Goody Feed’s YouTube videos as well? They’re so Singaporean, I bet you’ll like them!

Featured Image: straitstimes.com

This article was first published on goodyfeed.com

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