If you’re old enough, you’ll remember Sega not as a company that produces amazing arcade games, but one that went head-to-head with Nintendo in console manufacturing.
The story of Sega
Do you remember Sega? Most of us probably know of them as a company who produces games for consoles. But before that, they were actually a console manufacturer who were fighting head to head against Nintendo.
Due to mistakes made by the company and disappointing gamers time and again, the manufacturers found themselves unable to gain market share from Sony, even though the technology in their latest console was way better than Sony’s PlayStation.
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The company eventually bowed out of the competition and switched to becoming a third party developer of games.
And if you look at what’s happening to Blackberry right now, you’ll find yourself going woah, this is deja vu.
Inception is, like, real.
Unable to sustain due to incredible losses
In the last quarter, Blackberry reported a loss of $372m (approximately S$509m) and it’s sales has fallen to $734m (approximately S$1bn) from $1.1bn (approximately S$1.5bn).
Their Blackberry 10 software couldn’t impress, and even Blackberry’s last ditch attempt at manufacturing a device that runs on Blackberry couldn’t save the company.
Blackberry will not be making phones anymore.
That’s right, no more ‘Qwerty’ keypad phones which used to be the ‘go-to’ phones for professionals in the past. You can imagine how good the phones were when people were willing to get one even if they have to pay extra for a different data plan.
Instead, Blackberry has announced that it will turn to creating software for mobile phones rather than try to manufacture the devices themselves. The brand Blackberry will be outsourced to other manufacturers instead, they said.
“We are focusing on software development, including security and applications.” – telegraph.co.uk
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Now tell me that doesn’t give you deja vu.
Featured Image: pastemagazine.com / logospike.com
This article was first published on goodyfeed.com
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