BlueSG announced it will wind down current operations on 8 Aug at 11:59pm. The electric car-sharing company made the announcement in a press release on 4 Aug 2025.
The firm plans to launch a completely new service in 2026. This new platform will feature a refreshed fleet and expanded network of pick-up and drop-off points.
BlueSG Infrastructure Upgrade Drives Service Suspension
Keith Kee, CEO of BlueSG, explained the current infrastructure needed upgrading to meet future demands. The car-sharing landscape has evolved significantly since the company’s launch.
“As the landscape evolved and we observed the potential scale of car-sharing users, it became clear that the current infrastructure of BlueSG needs to be upgraded fast to meet the demands of tomorrow,” Kee said.
The company is taking bold steps now to pause, minimise distractions and focus resources on delivering the new platform. This approach aims to minimise distractions during the development phase.
BlueSG launched in 2017 as Singapore’s first electric car-sharing service. The company operated as part of the Land Transport Authority’s pilot programme for national-level electric vehicle car-sharing.
The firm currently runs a fleet of almost 1,000 electric vehicles. Over 1,500 charging points are spread across Singapore.
Current Users Face Billing Changes, Future Exclusive Access
BlueSG will manage billing, account closures, subscription adjustments and refunds until 31 Aug 2025. The company committed to providing transparent and efficient processes for users.
Clear communications, timely updates and dedicated customer support will be available throughout the transition period. Email support remains accessible until 1 Oct 2025 to address remaining issues.
Current BlueSG users can expect exclusive privileges when the new service launches. The company plans to welcome back existing customers with special benefits.
The upgraded service will feature advanced technology, deep expertise and enhanced operational capabilities. The new generation car-sharing ecosystem draws on valuable lessons from BlueSG’s journey as Singapore’s first electric vehicle-sharing A-to-B service.
The Consumers Association of Singapore (Case) worked with BlueSG to create a dedicated channel for refund matters. Users needing assistance can contact Case via hotline 6277-5100 or website www.case.org.sg.
BlueSG will announce further updates about timeline, features and launch plans in upcoming months. The new service will be designed from the ground up to serve Singapore’s evolving shared mobility needs.
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