When you wake up in the morning, the first thing you do, aside from checking if the coronavirus has disappeared, is go through your messages.
Inevitably, you’ll see that you received a simple good morning message from your partner, followed by a bombardment of greetings superimposed over random but colourful backgrounds, with a saccharine saying to top it all off.
Here’s an example:
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While we were unsure as to what exactly this phenomenon was at first, we eventually learned that it was the Boomer Morning Greeting, something our sweet uncles and aunties feel is vital to send to every single person in their contact list, lest they wake up every morning without getting blinded.
Though we often see this greeting on WhatsApp, some netizens came across it on Facebook recently, and were surprised to discover that it was not from a relative but a government department.
S’pore Ministry Posts Boomer Morning Greetings To Spread Important Messages
The Boomer Morning Greeting has once again gone viral, after the Ministry of Sustainability and the Environment shared some rather unique versions of it online.
The post, uploaded on Monday night (6 Dec), has been shared over 1,300 times.
Instead of simply wishing netizens good morning, the Ministry used the all-too-familiar highly saturated backgrounds and positive messages to encourage people to save water, and “cherish” what we have.
Another message called on them to support local produce and to be “joyful always”.
The last one in the series reminded us to turn off our lights when not in use, placed right below the non-sequitur: “It’s the little things that count”.
Netizens were certainly tickled by the post, with one commenter calling on the ministry to give its marketing team a raise.
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Others joined in the fun and used the instantly-recognisable lingo we often see in our group chats:
The marketing team certainly committed to the gag, continuing to use the lingo when asked why the team hadn’t included a greeting in Tamil.
You can check out the full post below:
This isn’t the first time that the boomer greeting has gone viral, of course. Last year, Lifebuoy used the same tacky images to encourage good hygiene practices:
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Featured Image: Facebook (Ministry of Sustainability and the Environment)
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