Last Updated on 2019-07-30 , 3:44 pm
It’s that time of the year again, folks.
23 July, Tuesday, 2019.
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My beloved pet gerbil Tony Leung’s birthday.

But hey, nobody really cares about his birthday. He’s just a gerbil; he’s gonna die soon anyway. So instead, I’m gonna talk about BreadTalk’s latest launch:
A range of buns inspired by local dishes, as well as new pastries that feature familiar local flavours.
Aesthetic, appetising and novel, they’re an obvious talking point for this article.
Sorry Tony Leung, next time alright.
BreadTalk Now Has Laksa Bread & an IG-Worthy Merlion Bread
August is around the corner and it is the time of the year when Singaporeans from all walks of life gather to celebrate the 54th birthday of the place we call home.
And guess what? BreadTalk, Singapore’s homegrown bakery brand, is proud to join in the festivities with the launch of an attractive promotion in collaboration with GrabPay for a range of buns inspired by local dishes, in addition to launching new pastries that feature familiar local flavours!
Boasting an assortment of flavours that are sure to make your jaw drop in mouth-watering amazement, BreadTalk has done what no NDP song has managed before:
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Unite us, in our synonymous hunger.
But hey, enough fluff;
It’s time to break down those delicious buns, one by one.
☆ Laksa Bowl 叻沙一碗
Inspired by Singapore’s well-loved bowl of comfort, this tasty bun boasts an exhilarating blend of diced chicken leg, savoury laksa paste and coconut milk!
☆ Merlion’s Roar 狮城鱼尾狮
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Part fish, part lion, here’s BreadTalk’s delicious rendition of Singapore’s national icon, the Merlion! With a lush mane of the brand’s signature pork floss and a fiery heart of sambal ikan bilis, Merlion’s Roar tells the story of Singapore’s roots as a fishing village!
☆ Satay Chicken 沙爹鸡
Skewered chicken grilled upon a splendid flame is an iconic Singaporean delicacy. Grab this ‘sedap’ treat of satay chicken and roasted peanuts before it’s gone!
☆ Crab Puffs
Prepare for a flavourful seafood treat that packs a punch with BreadTalk’s crab puffs! In addition to the Chilli Crab Puff 辣椒螃蟹, BreadTalk’s rendition of the iconic Singapore dish that was well-received last year, BreadTalk introduces an all-new flavour this year – Curry Crab Puff 咖喱螃蟹!
The crisp crab-shaped puff contains real crab meat richly flavoured with BreadTalk’s special blend of curry spices and sambal shrimp paste.
Tuck into the crab-tivating pastries from $2.20 each or four pieces for $8.00. Available from 29 July to 18 August, at all BreadTalk outlets island-wide, while stocks last.
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☆ New Croissant: Singa Twirl“旋”丽夺目
Consumers can up the ante on their celebrations with this delightful croissant that features radiant red twirls and a kaya filling, as a tribute to one of Singapore’s symbolic colours and popular flavours.
Priced from $1.70 each, the Singa Twirl is available from 29 July to 11 August at all BreadTalk outlets island-wide, while stocks last.
☆ Pandan Chiffon Cake 班兰威风蛋糕
In celebration of all things local, BreadTalk has also introduced a new take on the Pandan Chiffon Cake, which is widely recognised as Singapore’s national cake.
Infused with aromatic pandan juice and smooth coconut milk, the Pandan Chiffon Cake is soft and moist with a melt-in-your-mouth texture.
Complete with a handy packaging that features Singapore’s landmarks, the Pandan Chiffon Cake makes a timely souvenir for locals and visitors alike to take a taste of Singapore’s iconic cake home!
Priced from $13.80, the Pandan Chiffon Cake is available at all BreadTalk outlets island-wide, while stocks last.
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☆ Hae-ppy Flosss 虾米松松
Specially launched in celebration of BreadTalk’s 19th Anniversary in July, the newest addition to BreadTalk’s signature range of Flosss buns also features a local-inspired flavour – Hae-ppy Flosss, a mouth-watering variant of the signature creation topped with flavourful sambal shrimp and pork floss.
Priced from $2.00 each, the Hae-ppy Flosss is available till 1 September at BreadTalk outlets island-wide, while stocks last.
And last but definitely not least, there’ll be wholesome treats like Curry Naan…
And a Singa Shake.
Damn, talk about delicious.
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Promotions
And to make things even sweeter?
There’s even a damn promotional offer going on!
Get 3 Buns for $3 with GrabPay
In partnership with Grab, BreadTalk celebrates Singapore’s iconic flavours with an enticing 3 buns for $3 promotion on its selection of buns that are inspired by local dishes, from 29 July to 18 August.
To enjoy this deal, consumers simply have to use GrabPay to make payment for their choice of three buns from the following: Bak Kwa Delight, Curry Chicken, Curry Naan, Laksa Bowl, Merlion’s Roar, Otah Oleh, Satay Chicken, and Singa Shake.
Now I don’t know about you, but $3 for 3 novelty buns?
That’s a killer-sounding deal to me, man.
And so, really, what’re you waiting for?
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Markdown 29th July on your calendar now…
Because that’s one date you can’t afford to miss. 🙂
Would you be jailed for being half-naked in public? Well, the answer will shock you. Seriously. Watch this to the end and you'll understand:
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