There’s no arguing that Singapore is becoming a smart nation by the day.
We have driverless buses.
TeleHealth where you can see a doctor without even leaving your house.
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On-demand buses where you use an app to call for a bus and it’ll come to you.
And more.
But most of these technologies are either in their infancy or being run in the city.
So it hasn’t encroached on the heartlands yet.
But by this year, things are changing for residents in Choa Chu Kang and Hong Kah North HDBs.
To Place Television Screens At HDB Lift Landings And Lifts
According to a Straits Times report, Choa Chu Kang GRC and Hong Kah North SMC will be upgrading the lifts and the lift lobbies.
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Video screens will be installed at more than 1,600 HDB lifts and lift lobbies in the jurisdiction of Choa Chu Kang Town Council.
The screens will show important information that matters to the residents:
- Progress on upgrading works
- Local events
- Weekly news headlines from Straits Times
- Emergency alerts including dengue outbreak, water supply outages
By June 2019, they plan to install the screens at the residential estates of Choa Chu Kang GRC and Hong Kah North SMC.
Why The Sudden Move?
Current notice boards are too cluttered for residents to make much sense of it. It doesn’t help that trying to physically update the notice board takes plenty of resources.
With the screens, it makes it way easier for the town council to update the screens and have the information disseminate immediately.
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Plus, people tend to develop blindness to the notice board, which is static.
A screen with rolling images and videos, on the other hand, will attract people’s eyes while they’re waiting for the lift.
Sounds like a pretty good idea but, of course, we’re not very sure how well this’ll work given how people are glued to their mobile phones most of the time.
Advertisements will make up less than 30% of the videos or static images on the screen
Content will be generated from the following parties:
- Town Council
- Government Agencies
- Local Merchant Associations
- Community Organisations
But don’t worry about having too many ads pushed to your face.
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The town councils promise that, in line with guidelines, less than 30% of the footage shown on the screen will be advertisements.
Basically, pretty much like the lifts and lift lobbies you’re used to seeing in Singapore’s office buildings.
Except you don’t get as many ads from commercial businesses.
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