Everything You Need to Know About the Chanel Calendar that Cost Over $1,000

By
Shawn Ambrose
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If you spend over $1,000 on a product, or anything at all, you’d expect it to be extremely high-quality.

Say you spent $1,150 on a plate of Chicken Rice, you’d expect the chicken to be the juicier than a fresh tomato and the rice to be so fragrant you could smell it from a quarantine facility on the other side of the country.

Or if you spent the same amount on a luxury calendar, you’d expect it to…

Wait, what are luxury calendars supposed to have?

Well, whatever it is, it certainly isn’t this.

Everything You Need to Know About the Chanel Advert Calendar that Cost Over $1,000

An advent calendar sold by Chanel has sparked a massive backlash online due to its pitifully underwhelming contents.

For those who don’t know, an advent calendar is a special calendar used to count the days of Advent in anticipation of Christmas. The modern ones are large and come with a gift for each day, hidden away in a tiny compartment.

So, as they count down the days till Christmas, they can open a new gift every day. Sounds nice, right? Sure, unless you pay $1,150 for one and get some stickers.

That’s exactly what happened to some Chanel customers after they purchased the luxury brand’s own advent calendar.

One such customer – TikToker @eliseharmon – shared a video of her unpacking Chanel’s advent calendar with her followers last week.

Image: TikTok (@eliseharmon)

Right off the bat, Elise was not too pleased with the fact that the calendar started from the 5th of December, meaning there were fewer gifts for her, but she was willing to let it go.

Image: TikTok (@eliseharmon)

She decided to open one gift at random – Day 9 – and found that she had gotten some Chanel stickers.

Yes, stickers. 

Image: TikTok (@eliseharmon)

“Okay, this has to be a joke. This is a joke! Stickers? Stickers?!” she said, incredulous.

Disappointed, she opened another gift – Day 7 – and found a 50ml tub of hand cream, which she actually liked.

But the other gifts were as equally underwhelming as the first – a magnet, a plastic snow globe, a badge, and yes, more stickers. 

@eliseharmon

I’ll lay everything out and show you all of the contents and you can tell me if you think it’s worth it #chaneladventcalendar

♬ Rockin’ Around the Christmas Tree – Brenda Lee

Other enraged Chanel customers took to social media to lambast the luxury brand for charging S$1,150 for what is essentially a box of “junk”.

Some were so pissed that they started flaming the brand on other, unrelated posts:

Image: Instagram (chanelofficial)

Chanel Apologises

Under tremendous pressure, Chanel had no choice but to issue an apology:

“We are sorry that this calendar may have disappointed some people. The exclusive content of the calendar has always been fully detailed on our website chanel.com as well as on the packaging of the product: 27 boxes numbered from 5 to 31, containing full-size perfume and makeup products, miniatures and souvenirs all stamped with Gabrielle Chanel’s lucky number.”

Saying you’re sorry that you may have disappointed some people is as good as apologising while slapping someone in the face. Fans of the brand are unlikely to be appeased by such an insincere statement.

Interestingly, some netizens have claimed that Chanel has deleted its TikTok account following the backlash, something that the brand has since denied.

It said its TikTok account “has never been activated, no content has ever been published, it has no subscriber and no subscription. The page therefore appears empty to anyone who visits it.”

Hmm…

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Featured Image: TikTok (@eliseharmon)

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Shawn Ambrose
Email: [email protected]