Chinese Media Checked Out the Weight Labels of Chicken in Sheng Siong & Cold Storage


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Some readers might already be aware of the chicken breast weight and price mislabelling problem happening at FairPrice, which turned out to be not very fair.

Just for a refresher, the whole incident started with Nina Monozolevska, a 23-year-old Ukrainian model residing in Singapore, realising that she had been erroneously charged for her chicken breast which weighed only 0.166kg instead of the tagged 0.224kg on the supermarket label.

The Tiktok video of her weighing the chicken twice now has more than 424,800 views.

When Monozolevska went back to the same FairPrice Extra branch a few days later, she noted that the weight and price was now correct, but upon peeling back the top label at the suggestion of a fan, she noted that the weight and price were also previously wrong.

@ninamonzolevska Reply to @bruhvoants That’s a big difference! #sg #singapore #fyp ♬ original sound – Nina Monzolevska

Her comment sections proceeded to joke about boycotting FairPrice and going to other supermarkets instead, but the funny thing is, that’s exactly what Lianhe Zaobao reporters did.

Findings from Other Supermarkets

In the interest of checking whether this problem happened frequently, the reporters went to the three common supermarkets, NTUC FairPrice, Sheng Siong and Cold Storage.

On 7 February, the reporters did a random test, selecting a generic and average priced chicken breast that weighed 174g from FairPrice. The labelled weight and test results were the same.

Afterwards, they went to Sheng Siong and Cold Storage to test the weight of the boneless breast meat and chicken fillets respectively, but they did not discover any issues with the poultry being lighter than what was dictated on the label.

For instance, the label on Sheng Siong’s boneless chicken breast stated 252g, but it was 21g heavier; a packet of chicken fillets from Cold Storage allegedly weighed 300g, but the tested weight showed that it was 375g.

From the two sample tests, it seems that Cold Storage and Sheng Siong were undercharging and understating their poultry on the labels.

FairPrice was simply living up to its name, being fairly weighted and correspondingly priced.

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NTUC’s Public Relations Responses

Towards the mislabelling of the chicken breast and the double labelling that occurred on 5 Feb and 7 Feb respectively, NTUC FairPrice has already issued a response on Facebook, stating that they have contacted the customers to resolve the issue.

The Facebook post on 7 Feb also pointed out, “We understand another video with a price label pasted over the printed label was posted by the customer suggesting possible dishonest practices.”

However, the implied accusation did not sit well with NTUC, since they continued to write: “While we appreciate feedback for improvement, we do not condone any unethical business practices and take such allegations seriously.”

Talk about passive-aggressive threats, jeez.


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Lastly, NTUC FairPrice kindly suggests the public not to circulate unverified claims which might cause unneeded alarm. The customers can contact their customer service, who will swiftly resolve their problems and avoid any mistakes.

Mixed Responses from the Netizens

Naturally, the netizens have varying opinions concerning the case.

Some believe that the Ukrainian model is blowing matters out of proportions, while others joked that they had to bring their own weighing scale next time.

The posts by Monozolevska and NTUC FairPrice have stirred a heated debate among the netizens, with some even remarking that they had bought chicken meat that did not correspond with the weight on the labels.

However, there are also netizens that think that before the 23-year-old woman posted the video on the social media platform ,she should have contacted the customer service first to  resolve the issue, not place it online since it feels like a stunt to grab the attention of others.


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Regardless of what the netizens’ think Monozolevksa’s motives are, she has clearly stated that she took the video because this wasn’t the first time she had encountered the problem where the weight was overstated, and she doesn’t wish for other customers to pay more, even if they can afford it.

Honesty is one of the best business practices in keeping the customers’ loyalty after all. 

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Featured Images: Tiktok (@ninamonozolevska)