Circles.Life Bought Full-Page Ad On Straits Times To Roast Other Telcos While Advertising Their New Plan

As the majority of Singaporeans would surely attest to, local telecommunications operator Circles.Life is known for many things, including…

• Title of that spoil-market mobile plan presenter in town
• Its creative ingenuity behind ads

Yet, what the company doesn’t get enough recognition for, is its ability to roast anyone, like literally anyone.

Take, for example, its latest move: having taken out a full-page ad on the local newspaper The Straits Times, Circles.Life proceeded to do what no other establishment probably would:

Roast its competitors, right in their faces, and in the process get their newest plan out onto the surface too.

Talk about killing two birds with one stone.

Can someone call for the ambulance, please?

Just yesterday (22 April), Reddit user LameLaYou started a new thread with a single photographed image, accompanied by the headline:

Nothing like a casual full page roast on a Monday morning.

Yet, even with the discerning caption in place, nothing could’ve prepared us for what was to come.

Here, take a look for yourself:

Lest you can’t load the image for some peculiar reason, here’s a typed-out transcript for your perusal.

You can thank my hardworking fingers for it.

Transcript:

To our telco friends in red and green:

We’re so proud of you. You’ve finally recognised that your customers aren’t happy. As former subscribers, we get it. Lock-in contracts, poor customer service, rigid mobile plans. Simply put, they don’t spark joy. As efficient as life is in Singapore, it’s hard to believe that telcos still operate this way.

That’s why we created Circles.Life. Imagine that—being so frustrated that we didn’t just port out, we built a telco for all the frustrated Singaporeans like us.

We gave the power back to the customer, the power we didn’t have as your former customers. We let them take full control of their own mobile plans. Because they know what’s best for them, and we trust our customers.

Since we came into the picture, you’ve followed our lead in giving the people more. So don’t get us wrong, we’re really flattered. But while you guys were busy catching up, saying hello to change and yes you can, we’ve already come up with something better. Something no other telco has done.

We are upgrading 100% of our $28/mo Base Plan customers, existing and new. Instead of 6GB/mo, we’re stepping it up a notch, and giving them 20GB/mo for the same price.

Why? Because we put our customers first and we’re here to make sure their voice is heard.

We’ve now given more power back to them, and we’ll continue to give them even more.

The Circles.Life Founders
fueled by all frustrated telco customers

Basically, Circles.Life introduced themselves as former subscribers of the classic telcos; and explained how they were so displeased with the service that they actually felt compelled to build their own establishment.

And now that the telcos in green and red have unofficially acknowledged their own faults and started giving the people ‘more’, Circles.Life has upped the game yet again, by granting customers an additional 14GB for no additional charge.

Well, that was a solid, burning advert alright.

And the Internet blew up

After the revelation, Netizens turned up in droves to air their comments.

Many, for the record, shared how positive their Circles.Life experience has been.

Though some did poke fun at how Circles.Life neglected to mention one major telco, which is in orange, in their roast section.

All in all, however, it seems that the comments section hardly disagreed with the headline in question.

And even hardly’s probably an overstatement. 

Nevertheless, however, thanks for sticking up for us fellow subscribers, Circles.Life. Your presence might’ve been a bane for the major telcos in Singapore, but to us…

You’re pretty much Geezus. 🙂