Deliveroo Launches Service That Gives S’poreans Free Food Delivery All Year Round

By
Boon Hun
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Do you order food delivery often?

And by often, I mean at least once every single week.

My boss does. That’s why he always look like this in the office:

So the moral of the story before this article begins: try to walk a bit to buy your own food lah. You’ll exercise at the same time.

But anyways.

If you order as much as my boss, Deliveroo’s looking for people like you to join their enhanced membership scheme.

Imagine not having to pay for delivery fees all year round. That’s like a dream come true, right?

Here’s what you need to know.

Deliveroo Plus: A Membership Scheme For Deliveroo

On 2 Oct, Deliveroo rolled out a subscription plan called Deliveroo Plus.

For just $10.90 per month, you’ll be entitled to unlimited deliveries every month.

No, it’s not free food. That’s a bit too good to be true, yeah? Instead, it’s actually free food delivery.

So for members of Deliveroo Plus, they don’t have to pay the $3 delivery surcharge every time they order from the app.

And that’s not all.

Members will also get exclusive deals on partner restaurants normal Deliveroo customers will never, ever get.

According to Deliveroo, as long as you order food 5 times, you’d have saved over $4. Here’s the math they did:

Membership fee = $10.90.

Order 5 times = Save $15

Nett savings = $15 – $10.90 = $4.10.

They’re confident that this service will take root in Singapore given how half of Singapore’s food delivery users order in at least 3 times a month.

From today onwards, customers in Singapore will see the option to sign up to the Deliveroo Plus service on their basket at checkout and in the ‘Account’ section of the app and website.

All customers are eligible for their first month free if they sign up by November 2018.

(Doesn’t that remind you of something?)

They claimed that 10% of their users in UK, Spain, Ireland and France were subscribed to their service.

So yeah, you’re right: it’s not something new.

Heck, I’ve a colleague who thought that food delivery is something new and invented in Singapore #HeThinksTooMuch

Will This Work in Singapore?

I…don’t know.

To be honest, Singapore’s current landscape seems to suit the service, doesn’t it?

Both parents in a young family have to work full-time to bring in the dough, which means there isn’t much time for cooking at home.

And the membership fee isn’t intimidating at all.

But on the other hand, Singapore’s a pretty small country. I mean, there are going to be many who’ll simply prefer to buy from the $2.50 Nasi Lemak stall than spend over 10 times the amount for a dinner that’s delivered to you.

And if I’m only going to order in about three to five times a month, I’ll just pay the delivery fees. After all, there’s no guarantee that I’m going to order food delivery at least 4 times a month to “break even”.

But then again, that’s just me.

Wait, then How Deliveroo Earns Money?

Another colleague of mine thinks that food delivery companies earn money from the delivery fee.

Pretty sure of he exists, there would be some readers out here who think the same way, so here are some facts for you: they take a cut from the order. Yeah, so if you pay $20, not the entirety of the $20 goes to the F&B outlet.

Now you know why it’s such a thriving business model.

Previously On The Food Scene: Netflix-Style Subscription For Food

It seems like memberships for food is becoming a thing.

Just a couple of months back, a food app, MealPal and their Netflix-style subscription model hit the streets of Singapore.

You pay $95.88 per month, and you’re eligible for 12 restaurant meals every month. Add $2 more and you’ll get two extra hawker meals.

They have partnered up with more than 250 F&B partners including:

  • Teppei Syokudo
  • Tuk Tuk Cha
  • Soup Spoon
  • Grain Traders
  • Folks Collective
  • Some hawkers at Amoy Street Food Centre, Maxwell Food Centre and Lau Pa Sat

The service is only valid for takeaways, and users have to make their orders before 10.30 am for lunch and 4 pm for dinner.

Anyways, anyone remember sitting down in a restaurant and having a proper meal nowadays?

Watch this for a complete summary of what REALLY happened to Qoo10, and why it's like a K-drama:

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Boon Hun
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