Food

Don’t Say Bojio: JUMBO Chilli Crab Biscuit Sticks Now Available in S’pore

2019-10-19 , 6:00 am

A huge fan of great-tasting chilli crab?

A ginormous fan of age-old biscuit sticks?

A gargantuan fan of Sir Stamford Raffles?

Because if you are, I’ve some really good news for you.

This 1st November 2019, relish your tastebuds as JUMBO Seafood collaborates with Glico to launch Singapore’s first ever…

Chilli crab biscuit sticks.

Always craved for a good chili crab snack on mundane bus rides home?

Well, your dream has just been realised.

Note: I’m sure Sir Stamford Raffles would approve of this concoction too.

Don’t Say Bojio: Chilli Crab Biscuit Sticks Now Available in S’pore

From 1st November 2019 onwards, chili crab lovers will be able to take their cravings on the go with JUMBO Seafood’s Award-winning Chili Crab x Glico’s new Chili crab PRETZ available exclusively in Singapore.

Incidentally, this is the first-ever collaboration between the two powerhouses.

Now, while we’ve no idea how it’s gonna taste, exactly, the folks behind this magical concoction have granted us a little tease:

The new PRETZ x JUMBO Seafood Singapore Chilli Crab, are essentially crispy biscuit sticks specially made to capture the deliciously unique flavours of JUMBO Seafood’s Award-winning Chilli Crab to give an unforgettable flavour with a zesty and tangy finish.

I’ve heard of visual-literal foodgasms before.

But this is the first time I’m experiencing it.

“JUMBO Group aims to bring Singapore-style seafood cuisine to the world. We are always looking for innovative ways to engage the younger generation.

“JUMBO Seafood is happy to be able to collaborate with one of the largest food company, Glico, to bring in the first-ever Chilli Crab Pretz. Chilli Crab is an iconic Singaporean dish that all Singaporeans love and are proud of.

“With this new product, the distinctive national dish now comes in a snack form that all Singaporeans and foreigners, young and old alike, can enjoy on-the-go,” said Mr Ang Kiam Meng, Group CEO and Executive Director, JUMBO Group Limited.

Well, Mr Ang, you sure got the younger generation engaged alright.

And To Make The Deal All The More Sweeter?

There’ll be limited edition Pretz X JUMBO Seafood merchandise to mark the festive occasion!

To celebrate the launch, JUMBO Seafood has prepared a complimentary gift of a limited edition A4 Pretz X JUMBO Seafood folder for every 10 packs purchased, exclusively available at JUMBO Seafood outlets. While stocks last.

Also, the seafood restaurant chain will also be giving out an S$100 JUMBO Seafood Dining voucher to THREE lucky winners! To win, simply post a photo of the JUMBO Seafood Chili Crab Pretz against landmarks in Singapore on Facebook or Instagram with the hashtag #JUMBOXPretz.

The contest period is from 11 to 25 November 2019.

And So… What’re You Waiting For?

The all-new Chili Crab PRETZ will be retailing at S$1.60 (31 grams per pack) at all JUMBO Seafood outlets from 1 November 2019 onwards and will be distributed across the majority of the NTUC Fairprice outlets in Singapore afterwards. Take note that it will be on a while stocks last basis.

So make sure to mark down the auspicious date, because it’ll be war.

A very appetising war.

And so with that in mind…

I shall see you there. 🙂

Don’t Say Bojio: JUMBO Chilli Crab Biscuit Sticks Now Available in S’pore

Don’t Say Bojio: Chilli Crab Biscuit Sticks Now Available in S’pore

And To Make The Deal All The More Sweeter?

And So… What’re You Waiting For?

Watch this for a complete summary of what REALLY happened to Qoo10, and why it's like a K-drama:

Read Also: