Last Updated on 2018-12-11 , 10:09 pm
*Update: All the items mentioned here are already out of stock 🙁
Missed the My Melody holder last week?
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Or did you just pay for your taxi fee with a My Melody holder, and make a taxi driver’s wife happy for a month?
If so, we’ve the perfect solution for you: forget about My Melody, because he or she or it is just a sidekick of the main character: Hello Kitty.
And Hello Kitty has been molded into something much more useful.
An EZ-Link charm.
Here’re the deets for you people who love the mouthless cat.
Hello Kitty EZ-Link Back After Popular Demand
About two years ago, the first Hello Kitty EZ-Link charms landed on our shores, selling via 7-Eleven and let’s just say that it recreated the infamous Hello Kitty queues.
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According to the Straits Times, almost 10,000 people went to the 14 7-Eleven outlets that sold the charms, with long queues in each outlet. Each customer was only entitled to buy four charms and a customer had to queue for 40 minutes before getting his hand on them.
I won’t need to tell you that it’s a hit; let’s just say that anything with the mouthless cat would turn into gold.
And now, this time, it’s coming back, but not in brick-and-mortar, because it’s 2018.
It’s available exclusively on LazMall.
What is LazMall?
In the past, online e-commerce platforms like Shopee, Qoo10 or eBay would have people like you and me selling stuff online. Sometimes, these sellers could be startups that rent boxes in shopping malls or small brick-and-mortar shops.
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But as major manufacturers and businesses see that the online marketplace has matured, they stepped in and sell their own products online as well, effectively giving the middlemen (e.g. distributors, retailers…etc) a middle finger.
However, setting up their own e-commerce shop might be cost-efficient, but marketing is going to be a pain in the butt: it’s like setting up a shop in the middle of Yishun. No one would go there except cat torturers.
So, these businesses go to big online e-commerce platforms to peddle their products online, and in order to differentiate between these brands from your independent sellers, e-commerce platforms usually have a dedicated “area” for them—a more trusted, more “atas” online platform for bigger brands.
In Shopee, it’s called Shopee Mall. In Taobao, it’s Tmall. In Lazada, it’s LazMall.
And so, EZ-Link is selling the Hello Kitty charms in its LazMall.
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Hello Kitty EZ-Link Charm
For $24.90, you can get your hands on the cute Hello Kitty EZ-Link charm without having to queue up for hours.
If all you want is to buy the product, simply click here.
Now, unlike the previous version, this is a plush version: which means it’s so fluffy, you might die from its cuteness.
It’s available in pink and red, and measures 6.5cm X 5.5cm X 3.5cm.
Of course it doesn’t come with any value because the mouthless cat itself is worth the entire $24.90.
Other EZ-Link Charms
If Hello Kitty isn’t your cup of cat, then there are several others that might interest you.
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There’s of course the popular Snorlex one…
…We Bare Bear one…
…and the forever popular Tsum Tsum one.
I seriously don’t know when EZ-Link charms have become collectibles, if not I’d have saved this card that I (and many of you) used to have:
Wait, this one isn’t an Ez-Link card, and you’ve not seen it before? Gosh how old am I?
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