FairPrice Group Launches 60 Special Deals on House-Brand Items for SG60 Celebrations

As part of the SG60 celebrations, FairPrice Group is launching a campaign called FairPrice Best Sellers for Less, offering 60 special deals on its most popular house-brand products over 12 weeks.

The first week’s promotions, running from 6 to 12 March 2025, include discounts of up to 36 per cent on items like Canola Oil, Thai White Fragrant Rice, Two-ply Bathroom Tissues, Roasted Chicken Mid Wings, and Tortilla Chips.

More Affordable FairPrice Group’s Products

FairPrice Group’s “own-brand” products now comprise over 3,500 products, including packaged goods and fresh produce, typically priced 10 to 15 per cent cheaper than branded alternatives.

This extensive range is sourced from more than 55 countries, ensuring quality and affordability.

The house-brand products are designed to match the quality of leading brands while offering better value for money.

Contrary to common misconceptions, house-brand products do not compromise on quality. FairPrice sources its products from reputable suppliers that meet international certifications, ensuring stringent quality control.

Many of its house-brand items have been certified with the Healthier Choice Symbol by the Health Promotion Board, reflecting a focus on healthier eating options.

SG60 Initiatives

The Best Sellers for Less campaign is part of FairPrice Group’s broader SG60 initiatives aimed at supporting the community and building a more sustainable future.

Other initiatives include doubling discounts for CHAS cardholders, freezing prices on popular produce during Chinese New Year, and launching return vouchers to supplement government schemes.

Supporting Lower-Income Families

FairPrice Group has also doubled its discounts for CHAS Blue and Orange cardholders from 3 to 6 per cent every Thursday and Friday from 1 January to 1 March 2025. This initiative helps lower-income families stretch their budgets further during challenging economic times.

As part of its commitment to sustainability, FairPrice Group is focusing on making shopping easier and more environmentally friendly. The group aims to support the community by providing accessible and affordable daily essentials while promoting sustainable practices across its operations.

FairPrice Group offers a seamless shopping experience through its app and over 570 touchpoints islandwide. This ensures that customers can easily access the promotions and discounts offered during the SG60 celebrations.