When it comes to winning the internet with cheeky posts that grab attention, IKEA’s one of the forerunners in Singapore.
After all, their social media team is always on the lookout for trends to capitalise on. That and the apparent lack of self-censorship that other big companies typically imposes on their people.
I mean, the bus stop incident couldn’t stop them from laughing at LTA.
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Or their sassy reply to Balenciaga’s $4,000 bag that looks suspiciously like IKEA’s reusable bag.
They ran an ad teaching people how to differentiate between the $4,000 copy and their own $0.99 Frakta bag.
And Now, For Valentine’s Day, They’ve Done It Again
When it comes to Valentine’s day, you see plenty of companies jumping on the bandwagon.
Discounts on flowers, Valentine’s Day promos, and IKEA.
Except instead of doing something for Valentine’s Day, they did an ad for after Valentine’s day.
A congratulatory Valentine’s Day post, in fact.
Where they assumed you had a very happy night.
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People were amused, with over 2.9k reactions and over 305 shares.
The Internet Reacts
The post-Valentine’s day advertisement was such a huge success that people are wondering who actually did the social media for IKEA.
That and clamouring for them to get an extra thick bonus this year.
But netizens didn’t just stop at heaping praises on IKEA.
They decided to try their hand at generating funny comments back at IKEA.
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And, oh boy, were their comments interesting AF.
Here’s a few that caught our eyes.
Smooth criminal.
Does it come with a freebie?
Although you might have to assemble the freebie too.
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Here’s what else you’ll be selling soon
But the really awesome thing is, IKEA’s replying to their comments too.
Here are a couple of exchanges that shows IKEA’s social media team’s game is on fire this V Day.
One guy is probably looking at sleeping on the floor for the next couple of months.
To which, the ever helpful IKEA replied
The clueless guy.
Got burned.
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But one thing for sure.
It’s funny but it got the message across.
Nice.
Overall, a tasteful hilarious joke for everybody, except maybe for people who are more familiar with Singles Day than Valentine’s Day.
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