IKEAโ€™s Hilarious Response to Copycat $2,150 Bag Wins the Internet


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How does one identify real products from the fake ones? This has been the biggest question and issue ever since people started manufacturing fakes of real luxury products.

What if the problem was flipped? What happens if the โ€œfakeโ€ was a luxury product, and the โ€œrealโ€ thing was a cheap, mass-produced product?

Who becomes the fake one?


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Of course, those questions were probably not on peopleโ€™s minds when they saw Balenciagaโ€™s new large shopperโ€™s tote bag, selling at almost USD$2,150.

Image: balenciaga.com

They were probably just thinking about how similar it looked when compared to IKEAโ€™s iconic large shopping tote bag, which costs about $0.99.

You know your design succeeded when even high-brow fashion designers โ€œreferenceโ€ your mass-produced product.

Image: huffingtonpost.com.au

IKEA, however, released an ad to aid shoppers in differentiating the real from the fake, thereby claiming the label of being the โ€œrealโ€ thing before Balenciaga can.

Image: highsnobiety.com

Easiest way to identify: the signature rustle of the IKEA bag. It rustles, itโ€™s the real thing.

And if you read on, it seems IKEAโ€™s FRAKTA tote bag has quite a few advantages over the Balenciaga luxury tote.

It could carry more things, like bricks or even water, for one thing. It can also be cleaned with a garden hose, packed into a size smaller than a purse, and costs just about a dollar.

Whatโ€™s next, Balenciaga? White leather versions of NTUC plastic bags?


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Since youโ€™re here, why not check out Goody Feedโ€™s YouTube videos as well? Theyโ€™re so Singaporean, I bet youโ€™ll like them!

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This article was first published on goodyfeed.com

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