Japan Suspends Sales of Milo After a Series of Tweets Led to High Demand

Lest you’re unaware, Singaporeans have long since taken Milo, a nutritious malt drink produced by Nestle, for granted.

It is, after all, available everywhere – whether it’s a military camp, Sports Day event or even your random, off-the-road eatery that nobody really frequents.

In other words, Milo’s just about as prevalent as rice in Singapore. It could even, in fact, be called a necessity.

But here’s the thing. Although Milo’s available in copious amounts here, the same can’t be said about certain countries.

And though that notion might have sufficed in a country that’s not too crazy about Milo, it appears that Japan deviates from this notion…

As incredibly, Milo seems to be the latest trend there.

Japan ‘Milo’ Rush

Milo has become highly sought-after in Japan following a series of tweets that gushes over the nutritional benefits of the drink.

One such instance is as follows:

ミロ
・立ちくらみしなくなる
・めっちゃ尿が出る
・日中眠くならなくなる
・肌ツヤが良くなる
・精神が安定する
・お腹が減らなくなる
夜中に暴飲暴食してたりやる気起きなかったり日中眠いのが無くなった。プロテインより健康に良いかもしれない(^-^)

— 比呂ころく (@koroku6_) July 16, 2020

Rough translation:

Milo

• No more dizziness
• More urination
• No feelings of sleepiness during the day
• Improves skin gloss
• Mental stability
• No feelings of hunger

Might be healthier than protein (^-^)

After the tweets exploded in popularity, demand for Milo reportedly rose by around 7 times in the Samurai nation.

Parents also became enamoured of the health drink, and enjoyed it with their children.

Japan Suspends Sales of Milo After a Tweet Led to High Demand

However, it appears that Nestle Japan wasn’t quite prepared for such a possibility.

Which was a tough notion, considering how they procure ingredients from Singapore.

As such, Nestle Japan had no other choice but to suspend sales of Milo, much to the chagrin of many Japanese consumers, I’m sure.

According to MustShareNews, Nestle Japan has announced that they will be suspending sales of the following Milo products until March 2021:

• “Nestlé Milo Original 240g”
• “Nestlé Milo Original 700g” (limited to some channels)
• “Nestlé Milo Original Stick 5”

In the meantime, they will work on building up a more sustainable supply, in a bid to meet demand in three months’ time.

Let’s hope that by the time comes, they would have procured enough ingredients to satiate an ever-increasing appetite.

Would totally suck if the trend has waned by then, though.

Unless another viral Tweet appears, that is.

Featured Image: Graham Drew Photography / Shutterstock.com