Since the opening of Jewel Changi, it’s been absolute madness.
Long lines are everywhere.
Which is honestly no surprise since Singaporeans love to queue.
But if you’re planning to get in the queue at A&W for one of their hotdogs, you’re a little too late.
It was reported the chicken/beef coney dog, chicken/beef coney cheese dog, and chicken hot dog have been out of stock since 23 April.
To hammer it in, get this.
Jewel Changi’s A&W outlet has been operating since 17 April 2019 (for the general public) and is open for 24 hours a day.
Yup, it’s only been 6 days.
While there are other items on the menu, A&W worked hard to replenish the items that went out of stock.
And they managed to do it.
Just In Time For Labour Day
Fast forward a week later and A&W reported good news on 30 Apr 2019.
Their ever popular items, the chicken/beef coney dog, chicken/beef coney cheese dog, and the chicken hot dog is back in stores.
Just in time for Labour Day, a public holiday where working Singaporeans can go down to Jewel and enjoy the full A&W experience.
Just make sure to be fast since if it can happen once, it can happen again.
New Outlet Openings
If you hate queueing and would rather visit it once the hype has gone down, A&W will be opening 2 new outlets. One will be opening by June of this year, and the other in 2020.
On 16 April, Mr Kelvin Tan, A&W International’s director of marketing and communication, told Channel NewsAsia that, “The outlet will be open in the next one-and-a-half to two months – in June.”
When asked about its location, Mr Tan declined to reveal more details, but said it would be located at a “very high traffic location”.
From the sounds of it, it sounds like town. Which means that you might have to queue (again) to try the food.
After all, the queuing never stops. Unfortunately.
I think it’s really admirable how food chains are slowly starting to cater to our Muslim friends. It makes gatherings so much more convenient that way, and everyone’s happy.
A&W wishes to cater to various groups in the local market, Mr Tan said. They also have plans to submit its application to the Islamic Religious Council of Singapore (MUIS) for halal-certification.
Mr Tan also said, “The Muslim community formed a very big chunk of our business (in the past) and I think right now we will continue to respect and recognise that this particular market is very important to us.”
When developing the menu, they always wanted to make it halal. They are currently in the process of submitting its application to MUIS and will do so once they’re able to.
Currently, the menu has no pork or lard, but still lacks the halal-certification.
Elevated Fast Food
The food chain is a hybrid between fast food and casual dining, and the Jewel Changi outlet aims to serve as a starting point for menu innovations and service design.
In addition to traditional all-American classics on the menu, regional favourites from A&W Malaysia, Indonesia and Thailand will also be available. The menu was tweaked to appeal to a larger mass of people as they had incorporated best selling menu items from different regions, on top of the ones that are already available.
The more the merrier, am I right?
From the queues forming at Jewel Changi every day, A&W sure does have a bright future ahead on our sunny island. And fingers crossed, this time they won’t leave us with broken hearts again.
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