If you say the brand name “Louis Vuitton”, you will probably think of their top luxury signature bags.
However, in South Korea, there is an ambitious shop owner who thought that his fried chicken is so good it’s practically the LV of fried chicken stores. This man called his Seoul restaurant “LOUIS VUITON DAK” — a play on the word “tongdak” which means whole chicken in Korean.
His shop logo is also basically a rip-off of LV’s logo, and he even printed it on his napkins and cartons. If you are too poor or cheapo to buy an authentic LV bag, you might want to consider buying takeaway fried chicken from his store.
It looks like a pretty decent quality bag and can probably last you a few weeks of takeaway fried chicken for supper.
Of course, the French fashion house isn’t that happy about this. It filed a suit saying the use of the company’s name to sell fried chicken was damaging to the brand.
In October, the court ordered the owner to stop immediately and imposed 500,000 won-per-day fine for non-compliance. The owner’s response to that verdict really shows off his creative mind.
He merely changed the restaurant name to something that he thought was different enough : “chaLouisvui tondak”. Obviously, Louis Vuitton has no lack of money filing lawsuits against people who make use of its brand name and abuse it for profits.
Louis Vuitton complained again and this week, the court ordered the owner to pay the fashion house 14.5 million won for the 29 days that the new name was displayed. “Although he changed the name with different spacing, the two names sounded almost the same,” the judge said.
Moral of the story? Don’t play play and try to be kay-kiang with multi-national big names.
Always bored during your commute to and fro work or school? Here’s the best solution: download our app for new articles, Facebook videos and YouTube videos that are updated daily…and most importantly, exclusive contents that are only available in our app! It’s your perfect companion for your daily commute!
This article was first published on Goodyfeed.com
Enjoyed this article because it’s both informative and entertaining? If so, you should download the Goody Feed app so that you won’t miss out on any articles, as there are app-exclusive contents as well! Also, join our Telegram channel if you use Telegram often!
You won't want to miss these most-read articles:
- 10 Facts About Crash Landing On You, The 2nd Descendants of the Sun That Everyone's Talking About
- G.E.M’s Music Video About Covid-19 Fighters is So Touching, It’s Been Viewed 1 Million Times in 2 Days
- MOH Uses Some High-Tech Testing & Found Out There’s a Link Between the 2 Church Clusters
- Guide to Cleaning Your Smartphone Correctly ‘Coz Authorities Said Must Keep Phone Clean
- 5 Facts About NCID Singapore (National Centre for Infectious Diseases), The Place Many People Haven’t Heard of Before COVID-19 Outbreak
- 6 Hidden Gems in Yishun That Even Yishunites Might Not Know About