Love, Bonito appears to have taken it upon itself to train Singaporeans’ patience. Or, should we say, to test Singaporeans’ patience.
The clothing brand recently found itself in Singaporean shoppers’ crosshairs after customers allege having waited over a month to receive their online orders.
The brand has since responded with an apology.
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Love, Bonito Apologises After Allegations of Customers Not Receiving Orders for Over a Month
Last Tuesday (20 June), the clothing brand Love, Bonito made an Instagram post responding to customer allegations of drawn-out delivery times for their mid-year sale orders.
Many shoppers shared that they’ve been waiting for over a month for their online orders but have yet to receive them.
You might as well order from Taobao at this rate.
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In the post, captioned “we are sincerely sorry,” the clothing brand apologised for the “unexpected extension of delivery timelines” and “the unfavourable customer experience”.
The brand also explained the reason behind the delays in delivery time, sharing that they had received an “overwhelming response” during the mid-year sale.
Well, with up to 70% off their items during the sale, it’s no wonder the response was overwhelming. It’s common knowledge that kiasu Singaporeans flock wherever the discounts are.
Love, Bonito added that the sales volume created issues for overall operations at its warehouse.
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Essentially, the warehouse couldn’t handle the heat.
Looking through the angry comments flooding Love, Bonito’s Instagram post, it’s clear that many triggered Singaporeans believed that if the brand couldn’t handle the heat, it should get out of the kitchen.
Love, Bonito Customers Unhappy with Mere Apology
Customers shared that before the Instagram post, the only update they received from Love, Bonito was an email stating that their order was “stuck in orbit”.
Now, Love, Bonito will be stuck in the orbit of Singaporeans’ hit lists for quite some time.
Others also shared that nearly a month after they placed their orders, they suddenly received updates that their ordered items were “out of stock”.
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Netizens also expressed disappointment with Love, Bonito, urging the brand to review its internal processes before launching sales.
RIP to all the “Uniqlo boyfriends” who must deal with their angry “Love, Bonito girlfriends”.
Despite the critical comments, some netizens have come to the defence of Love, Bonito for the effort the brand is putting in to address the delivery issue.
The brand has also contacted many customers who left comments on the Instagram post to provide the necessary support.
What Love, Bonito Has Done to Address the Unexpected Extension of Delivery Timelines
Fortunately, Love, Bonito has already taken action to address the delivery issue and dispatch customers’ orders ASAP.
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I mean, at least they didn’t “ghost” customers.
The clothing brand has hired additional manpower to pack orders and to heighten quality control measures so orders may be processed quickly.
Of course, the customer experience team is probably OT-ing to assist the crowds of livid Love, Bonito customers.
An email update will also be sent to customers affected by delivery delays soon.
Love, Bonito Opens First US Pop-Store
Perhaps Love, Bonito is running into these problems because its hands are full with the opening of its new US store.
In October last year, the clothing brand announced that it would be opening its first US store in 2023. This month, it finally did.
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A Love, Bonito pop-up store has sprung up in New York City, adding to the existing 17 Love, Bonito retail stores.
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We hope the PR team on the US end is getting some sleep, even with all the complaints coming from the Singapore end.
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