Last Updated on 2020-01-17 , 9:07 pm
If you’re active in Facebook, you would have come across two viral videos recently.
One’s of a guy who tapped in and out of a gantry repeatedly at an MRT station, which looks to be Outram MRT Station.
The video was first posted in All Singapore Stuff Facebook Page, but it has since been removed. Luckily, Mothership has created a gif out of it because why not.
No explanation was given for his actions, and as usual, people speculated that it could be due to some viral marketing campaign.
Circle.Life’s making EZ-Link card, perhaps?
Later that day, another video surfaced, this time showing an elderly lady doing the exact same thing.
The video was first posted on Facebook Group Complaint Singapore, and the kind folks at Mothership has once again gif-ed it.
If you’d bother to read through the comments, you’d realise that not all people leaned to the viral marketing theory.
Some think the guy is autistic while the lady has dementia. There were even more creative theories, like they were trying to “clear” their EZ-Link card history because they were in some places they shouldn’t have been previously.
Well, it turned out that they’re just subjects in an experiment.
LTA Investigated & Found Out What They Were Doing
Firstly, both of them aren’t from Circle.Life, the grandfather of viral marketing campaigns.
Nor are they autistic or having dementia.
Instead, they’re merely engaged by NETS to test out SimplyGo, a new feature that allows us to use our credit or debit card for public transport instead of the conventional EZ-Link card.
Mastercard holders could use the feature since 4 April 2019, while Visa cardholders would be able to use it from 6 June 2019.
Here’s LTA’s statement to Mothership:
The Land Transport Authority has investigated the incident and ascertained that it resulted from the testing conducted by one of our partners, NETS, as part of the SimplyGo trial. We have since warned NETS that their testing activities should not cause any disruption to transport operations. This is a separate initiative from the Travel Smart Rewards, which will conclude by the end of June.
I don’t know about you, but if these two “tappers” have at least worn some form of uniform, it wouldn’t have gone viral in the first place.
But hey: maybe that was the idea all along. The line between marketing and viral marketing is now so blurred, you’d wonder why people are still advertising the traditional way.
If you watch at least 10 minutes of brain rot content daily, you must know this:
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