The M1 logo that you’re familiar with is now a thing of the past.
The orange, blue and white combination that we’re used to over the past decades has now transformed into a refreshing lighter shade of orange, symbolising the “golden and magical hour of the day”.
It’s not just the logo that’s changed, however.
It’s a total rebirth of a new promise made to people in Singapore.
Greater Personalisation
On 23 Feb 2021, M1 revealed that they’re now committed to becoming Singapore’s first digital network operator and aims to transform the way people engage with the telco.
Back in 2019, M1 made a bold decision to allow their users to personalise their mobile plans, instead of the usual practice of forcing customers to conform to their plans.
And now, in 2021, they’re looking towards even greater personalisation for their customers.
With three simple steps, M1 plan to allow users to adjust:
- Their upfront payment
- Balance payment period (for up to 36 months)
- Data bundle
- Voice minutes
The new plans are the Bespoke Flexi, Contract and SIM plans.
For those who are under the Flexi and SIM plans, you can even adjust your base plan once a month.
In other words, they’re destroying the contract lock-ins that are common to mobile contract plans of the past.
Of course, it didn’t hurt that things are made cheaper too:
You can find out more here.
Enhanced Digital In-Store Experience
M1’s various touchpoints in Singapore will also be looking at a massive upgrade.
For those visiting the physical outlets, you can expect a refreshed interactive store layout and a brand new face, Megan.
Megan is the in-store virtual assistant that’ll communicate with walk-in customers and provide personalised recommendations, tailored to each customer.
If you’re not a fan of waiting at the outlets for hours, M1 is also giving you the ability to self-serve with their enhanced app, My M1+.
You can use data analytics to get insights in real-time on your bill and usage across device purchases, select your value-add services, gain access to exciting lifestyle options and more.
It’s more than just a mobile plan management app, the brand said. It’s a lifestyle app that can serve your mobile and entertainment services and daily needs.
A Two-Year Journey
M1 has been working closely with its key shareholder, Keppel Corporation (Keppel), for the past two years to make this happen.
Through working with some of the best technology service providers, M1 managed to integrate the necessary systems required to simplify the way they work while adding value to customers.
To celebrate, M1 has launched the “Be” campaign with exciting activities lined up for the next three months.
You can keep an eye on their Facebook page for updated information.
Feature Image: Paragon / M1 Singapore
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