3 Celebrities Start Company On Facebook To Sell Almost Anything On Livestream


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The Covid-19 pandemic has hit people’s wallets hard, and celebrities are no different.

One started a fish-selling online business while another decided to rent out his retirement yacht for short tours.

Now, three more Singaporean celebrities have joined the list.

MDaDa on Facebook And Who Are They?

The celebrity trio, Addy, Michelle and Pornsak, live stream regularly non-stop for hours on end with their bubbly and lively personalities.

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Singlish and English and Chinese and dialects? No, you did not hear wrongly. They speak in so many languages that, if you are not Singaporean, it would be hard to keep up.

For those who do not know who they are, all three of them are Singaporean celebrities in their own right. Addy Lee is a Singapore based celebrity hairstylist, known for his quirky and unique style.

Popular host and actor Pornsak Prajakwit, a household name in Singapore, has been in the Mediacorp industry for many years and is considered to be a veteran in the country’s media industry.

Michelle Chia was signed under Mediacorp from 1980 to 2012 and left after her contract expired. You might remember her from her dramas such as Pillow Talk and Polo Boys.

What Do They Sell And How

From Fila handheld fans worth SGD39.90 to mysterious laundry detergent in the form of paper, they sell and give away almost anything and everything you could think of on their live streams.

On their streams, they engage the audiences by asking questions and making the audience guess the function and purpose of their products before revealing it after someone makes a correct guess.

For payment, they accept transfers via PayNow or PayLah to the UEN number or phone number they flash on the screen.

In addition to their online business, the celebrities are still going about their day to day filming and/or recording schedules. The side business is just a way to earn a side income.

If you are looking to purchase interesting gifts and household products, MDaDa has got you covered.

Online Business, A Booming Trend In Singapore

In this day and age where you can purchase anything online with a few taps, many people have started setting up shop online to sell their handmade products, bakes or their own belongings.


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Without having to worry about rental fees and the cost of labour, it is an extremely wise move.

Due to the COVID-19 situation, more and more physical stores have been closing down and large MNCs declaring bankruptcy.

The epidemic’s economic disruption has also plunged a knee-deep digital world right into a large scale e-commerce empire.

Now, you can go to Instagram and purchase next week’s worth of bread and spreads or kombucha tea for your family.

Online Transaction Scams

Making online purchases may seem easy and hassle-free with online transactions and an efficient delivery system, but are your details really protected?


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The more small businesses that have your home address and personal details such as your phone or bank number, the more vulnerable you are to a security breach in details.

While we are becoming more and more aware of online scams such as voice phishing and sex scams, there is much more out there that we have not even encountered.

Always make sure your private details are safe and protected when you make transactions online and be careful of the information you pass on to sellers.

Buy from reputable sites and established brands.

Read Also: Darren Lim, Who Used to Live in a Yacht, Now Offering Short Trips in His Yacht for a Fee