We’ve all been on the internet long enough to know that netizens are in love with two things:
Cats and memes.
Today we focus on the latter.
Memes have become more than pictures in recent years. All you have to do is look at an image and relate to it on a cosmic level.
Like how the following is me when I accidentally burn my dinner.
In fact, memes are so important, we even did a video about them, listing down the history and facts about this word that your grandparents most probably won’t get it. Here’s the video (do subscribe to our YouTube channel for more informative videos!):
And if you think your meme game is strong, there might even be a job for you.
Yes, being a meme-master all these years might pay off for you.
According to Asiaone, the national public broadcaster Mediacorp is looking to employ a full-time Meme-in-Chief.
Or, put formally, a Social Community Manager.
The former sounds infinitely better, though.
Still, it’s a little more than just regular imagery-mischief.
Candidates will have to promote Mediacorp’s brand and represent their online presence. You also need at least two years of social media management experience.
So don’t expect to put ‘meme-lord’ in your resume and hope for magic.
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Still, Mediacorp probably found out the power of the younger generation, their addiction to memes and want to use it as a marketing strategy.
Take a look at Netflix for example.
Memes have standards too.
Interested candidates will have to submit an original meme (an image, gif or video) revolving around Mediacorp shows. Namely: Code of Law, A Quest to Heal, Mr Ballerino or Swaasamey.
Update: MediaCorp has clarified with us that interested candidates can submit memes from any Mediacorp dramas, and not just the four dramas listed above. Yes, I’m expecting many memes from The Unbeatables with a $10 note #justsaying
However, Mediacorp will then hold all the copyrights to the meme once submitted.
They’ll have the right to use, reproduce, publish, display, print, edit or distribute the content on all its platforms.
So bring some strong ammo, but maybe not your heaviest firepower.
And if you somehow think this might be fake news or a troll, we’ve got some real screenshots from LinkedIn:
This is as real as it gets.
Oliver Chong, Head of Marketing & Communications, said, “Memediacorp is about taking what you know about Mediacorp and putting a lighthearted spin on it. After all, we’re in the business of entertainment. By leveraging our own proprietary content for the memes, we’re hoping to engage with younger audiences in ways that naturally appeal to them and show that we don’t mind taking ourselves less seriously sometimes.”
Memers Speak Up
Naturally, this piqued the interests of some of the interest finest meme curators.
Namely, founder and administrator of local meme page Kiasu Memes for Singaporean Teens (KMFST).
“Go where the content is,” he said. “If the name of the game is memes, gotta do memes.”
At the end of the day, it all boils down to personal choice.
Meme for a company and represent them? Or hold onto those powerful images in an attempt to influence the (virtual) world alone.
Truly the hardest choice if you’re a local meme-artist.
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