MILO Singapore has launched limited-edition plushies featuring iconic Singapore meals as part of its 75th anniversary celebration.
The exclusive collection includes breakfast and snack-themed items that double as portable bags.
Breakfast and Breaktime Sets Available with Purchases
The MILO SG Breakfast Set includes plushies of kaya toast, soft-boiled eggs, and MILO drinks.
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Customers can get one random plush from this set by purchasing MILO 3-in-1 (16 sachets) or MILO Gao Siew Dai (Less Sugar) (13 sachets) promotion packs. Each plush contains a hidden eco-bag.
The MILO SG Breaktime Set features plushies shaped like gem biscuits, buns and MILO packets. These come with purchases of five MILO UHT 4x125ml Cluster Promotion Packs.
The plushies in this set come with foldable bags that can be used as either duffels or backpacks.
Alene Ee, Business Manager for MILO Powder and Ready-To-Drink at Nestlé Singapore, said: “MILO has always been an iconic part of the Singaporean life especially when it comes to breakfast and breaktime moments.”
“These locally designed plushies reflect our special way of life here in Singapore, that we hope our shoppers will resonate with.”
Availability and Social Media Campaign
The promotion packs will hit stores on 26 Apr 2025. They will roll out in major supermarkets across Singapore, including FairPrice, Cold Storage, Giant, Sheng Shiong and Prime.
MILO Singapore has also launched a social media campaign. Customers who purchase the plushies can post pictures on Facebook, Instagram or TikTok with the tag @MILOSingapore and hashtag #TEAMMILO.
All items will be available while stocks last. For more details, MILO Singapore advises customers to check their social media pages.
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