Influencer Naomi Neo Has Just Started Her Own Accessory Line & is Now a Boss


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One can not deny that influencers do seem to have a fair share of perks, even if it means not having a steady of income every month.

While the job may be sustainable and profitable to some, others may be venturing out to not put “all their eggs in one basket”.

Debbie Soon, an influencer and wife of popular YouTuber Jianhao Tan, opened her own diamond simulant jewelry store called Starry Co.

And it seems like she isn’t the only one who is starting her own business.

Influencer Naomi Starts Her Own Accessory Line

On Wednesday (15 Dec), influencer Naomi Neo launched her own accessory label called Nnchanted.

According to an Instagram post uploaded by Neo a day ago, she recounted how she has always loved anything hair-related and accessories. As such, launching her own label has been a dream of hers ever since she was a little girl.

IMAGE: instagram/naomineo_

Debut Collection

Currently, the debut collection consists of three products designed in partnership with brand enablement platform AnyMind Group.

According to NNChanted’s website, all products are handmade in Thailand whereas the materials are sourced globally.

Stashchie Duo (S$50)

Scrunchies have been a huge thing among Gen Zs and millennials these days and it’s in great demand.

As such, Neo decided to come up with her own version of scrunchies. Stashchie Duo is made from satin, a material that is silky smooth.

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IMAGE: Nnchanted

How does it differ from any other scrunchies in the market, you may ask?

Well, the scrunchies that Neo offers also come with a unique hidden zipper compartment for you to store your nicknacks.

P.S It is around 2-inches so you probably can fit in a lip balm or some loose cash if you wish to.

The scrunchies can be worn as a hair accessory and come in two shades.

So ladies, you probably can pair this easily with your outfit.

A set of two scrunchies costs S$50, and comes with an exclusive Nnchanted pouch.


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Czarina Multi-way Chain (S$65)

We all stan a jewelry item that is multi-faceted.

IMAGE: Nnchanted

As the name suggests, this chain can be utilised in a myriad of ways. Either as a necklace, mask chain, or sunglass chain.

Talk about versatility.

As for the material of the chain, it is rhodium plated, nickel-free, and has cubic zirconia (synthetic gemstone that mimics diamond).

Should you like to use the chain for your glasses, suitable glasses attachments are also included.


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And yes, this chain also comes in the same exclusive Nnchanted pouch as the scrunchies.

In case you’re not aware, this is how influencers in Singapore make money:

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Featured Image: Instagram (@naomineo_)