Has there ever been an instance in your lives whereby you just completely forgot about the existence of something?
Like that guy who played Greg Heffley’s brother in the Diary of a Wimpy Kid franchise. What’s his face again? Oh yes, King Devon Bostick.
Did we all just forget that he existed?
Years have passed since I’ve touched on this uncharted territory and he’s just not as metal as I remember.
It’s almost like your premium subscription plans to certain services and applications.
Who knew you had Audible and since when did you host a Kahoot! game for more than 50 people?
Like myself and every other normal person whom – at one point – have somehow lost touch with their chakras, you would’ve woken up to an invoice and a depressing bank balance.
If you haven’t learned from that incident, chances are you’ve got a dormant Netflix account laying around in Netflix’ database.
Fret not if you do! Because the last thing Netflix wants is for people to pay for something they’re not using.
Netflix To Automatically Cancel Dormant Accounts
As told by Netflix themselves, there exists not a few but hundreds of thousands of inactive users who splurge unknowingly on the streaming service.
That makes up less than 0.5% of the company’s user-base.
Available Netflix plans in Singapore range between S$11.98 to S$19.98.
The streaming giant said through a blog post that it will be sending notifications to inactive subscribers who have signed up with their payment details but have not used the service for a year.
Netflix will also be approaching those who have been paying for their streaming service but have yet to watch anything over the past two years.
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Upon being sent the notifications, these users will have to indicate their interest to continue with the subscription. The accounts of those who fail to respond will be terminated.
Pretty sure they’re the only company that does this.
Other firms would more than happy to charge you monthly for your forgetfulness.
Notifications to Start Arriving This Week
Netflix will be issuing a warning to the affected holders before deactivating their accounts. According to Netflix, they will start doing so from this week onwards.
Netflix’ Product Innovation Chief Eddy Wu said: “We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership.
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“We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favourites, profiles, viewing preferences, and account details just as they left with them.”
So yes, they’re still holding on to your data for 10 months.
The blog post ended by saying that Netflix has come to this decision in the hopes of saving some people their hard-earned cash.
I doubt that the Singaporean community would be faced with such issues. After all, we have been heavily relying on streaming services for entertainment during this Circuit Breaker period.
But if you do happen to fall in that category – like my editor who said that he only realised that he had subscribed to many services only after his card expires and companies started to email him – this could just be as useful to you.
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