Survey Reveals Millennials Less Self-Entitled Than Expected, More Concerned About Money


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Last Updated on 2022-09-25 , 11:28 am

To older Singaporeans, Millennials have a bad reputation.

They’re self-entitled. Always looking out for themselves.

They’re strawberries, weak and unreliable.

They’re less hungry than the previous generations because they don’t know what it’s like to be hungry.

But is it true?

Are Millennials truly not hungry and self-entitled?

That’s what a recent survey sets out to discover and the results are pretty surprising.

First: The Survey

In April and May 2019, the Singapore National Co-operative Federation (SNCF) set out to conduct a survey.

The aim of the survey?

To see how Millennials view various aspects of life as a young person in comparison to the Merdeka Generation.

They polled 311 Millennials aged between 19 and 35 years old, and 200 individuals from the Merdeka Generation.

The Findings

  • Both the Merdeka Generation and Millennials agree that young people today have a better quality of life.
  • Fewer Millennials are confident in handling the present cost of living, compared to the Merdeka Generation when they were young.
  • More Millennials are worried about money even though Millennials are more confident of achieving financial stability.
  • Fewer Millennials feel that they can obtain a good work-life balance compared to their Merdeka counterparts.
  • Millennials are less worried about getting a job and more confident in pursuing a career that they like.
  • Millennials are three times more confident about getting “good healthcare”.
  • Compared to the Merdeka Generation, more Millennials want to make a positive impact on the society and community they live in.
  • Millennials want to spend more time with their loved ones, compared to those in the Merdeka Generation when they were young.
  • Millennials find it easier to stay in touch with friends but have a harder time meeting up.

Which is Surprising

Because if you were to look at the findings carefully, you’ll notice that several things people believe about Millennials in Singapore might not be true:

They’re not as self-entitled as people think;

They don’t want to just achieve personal success, they want to be able to bring a positive change to society as well.

It also indicates that Millennials are no longer satisfied to be told what to do; they want their voices to be heard in important decision-making processes.

And they’re also pretty hungry;

Think about it: they are not confident in handling the present cost of living but they are confident in achieving financial stability.


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If I were to interpret this loosely: they’re worried about money but they know they can work hard and earn enough in the future to stop worrying about money.

The misconception of “not hungry enough” probably stems from them always changing jobs after a couple of years.

But, hey, now we know that its because money isn’t the most important thing to them; job satisfaction matters too. (So HR managers, you know how to change your hiring practices liao hor?)

But One Thing For Sure

Here at Goody Feed, we came to realise one very important thing: It doesn’t matter when you were born; you can be 31 years old and still be a strawberry #TrueStory

But hey, at least this helps to clear the name of Millennials. At least by a little bit. A pretty good thing, eh?


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Featured Image: August Phunitiphat / Shuttlestock.com