There’s Up To 80% OFF Over 1,000 Beauty Products At Novela Black Friday Sale + iPhone 13 Lucky Draw

Christmas is coming, which means it’s time to get meaningful and useful gifts for company gift exchanges, your loved ones, or even reward yourself for a year well-done.

Well, that or it’s near the time of the year when you’d need to restock on your supplies.

Well, whichever it is, we have just the place for you.

NOVELA is a home-grown beauty house ready to inspire you to express your individual beauty. NOVELA aims to capture shoppers’ hearts with the latest luxury beauty and self-care products at affordable prices.


And this coming Black Friday, Novela is ready to fulfil its promise of affordable prices.

Up to 80% OFF On Over A Thousand Beauty Products From 25 to 28 Nov 2021

From 25 to 28 Nov 2021, make your way to Novela’s online store, or any of its seven physical outlets to enjoy up to 80% off over thousands of luxury beauty products.

It’s not just any brand too, but familiar ones such as SK-II, Gucci, Dior, Lancome, Estee Lauder & many more

Here’s A Sneak Peek At The List

For this Black Friday sale, you can expect deals like the SK-II Facial Treatment Essence Street Art (Limited edition) 230ml for just S$189.90 (U.P S$289), or 2 for S$339.90:


Estee Lauder Blockbuster 2020 for S$96.90 (U.P S$750)


And the Fresh Rose Deep Hydration Facial Toner for just S$51.90, instead of the usual S$69:


These are the three top favourites in our eyes but there are plenty more on the list, including:

  • Make Up Forever Mist N Fix Setting Spray for S$36.90 (U.P S$50)

  • Nars Light Reflecting Setting Pressed Powder for S$43.40 (U.P S$62)

  • KIEHL’S Ultra Facial Moisturizer 125ml for $43.9 (U.P. $57)

  • La Mer The Treatment Lotion for $189.9 (U.P. $235)

  • Gucci Bloom Acqua Di Fiori Edition 100ml for $99.9 (U.P. $235)

  • Mont Blanc Legend Spirit Edt 100 ML for S$59.90 (U.P S$130)

  • Estee Lauder Double Wear Foundation #1W1 bond 30ML for just S$49.70 for 2 (UP S$71) (1 for 20% off and 2 for 30% off)

  • Filorga Meso Mask 50ml for S$54.90 (U.P S$75)
  • Lancôme New L’Absolu Rouge Drama Matte #264 for just S$36.40 (U.P S$52)
  • And more!

You can enjoy all makeup products with 1 for 20% and 2 for 30% savings at any NOVELA stores. For website purchases, all makeup products are 20% off (Promotion does not apply to selected products with special prices).

Impressed yet? Don’t be because this is just the tip of the iceberg.

Super Prize Black Friday Lucky Draw

What if we told you that you can spend money to buy your favourite skincare mask, amongst other products, and possibly win an iPhone 13 out of it?

Well, believe it or not, that’s exactly what could happen to you.

Spend a minimum of S$150 (in a single receipt) and you’ll be entered into Novela’s Super Prize Black Friday Lucky Draw where you can win awesome prizes such as:

  • 1st Prize: iPhone 13 (3 winners)
  • 2nd Prize: A brand-new iPad (3 winners)
  • 3rd Prize: Nespresso Vertuo Next Cherry Red (5 winners)
Image: Harvey Norman
  • 4th Prize: Pinktop Cosmetic Fridge (30 winners)

Well, if even the fourth prize can cost upwards of S$200, you know you’re on to something good.

Members’ Special: Spend & Get Vouchers

Calling out to all members of Novela, here’s what Novela has in-store for you this Black Friday:

Spend & Get vouchers

If you’re going in for a big haul, might as well get every benefit out from it, right? 


  • A minimum of $250 nett (in a single receipt) to receive a $10 cash voucher
  • At least $450 nett (in a single receipt) to receive a $25 cash voucher
  • A minimum of $800 nett (in a single receipt) to receive a $50 cash voucher
  • over $1200 nett (in a single receipt) to receive an $80 cash voucher

Gifts With Purchase

In fact, it’s not just vouchers. Spend over $650 nett (in a single receipt) to receive 1x Anna Sui Fantasia Mermaid EDT 30ML


And that’s not all.

Early Bird Exclusive Per Day

The first 40 members to spend a minimum of S$300 nett (in a single receipt) per day will receive 1x Burberry Brit Sheer W EDT (Worth $84).


The best part? The purchases can be made at any Novela store and the promo is “refreshed” every single day.

Sign Up For NOVELA Membership For Free

P/S: If you’re jealous of Novela’s membership exclusives, don’t be because you can become one of them.

Sign up for a free NOVELA membership today to enjoy the above discounts and entitlements!


The sale is valid at all seven of NOVELA’s physical outlets as well as on its online store, which you can find here.

  • IMM (2 Jurong East Street 21, #02 – 41, Singapore 609601)
  • SingPost Centre (10 Eunos Rd 8, #02-101/102, Singapore 408600)
  • Northpoint City (930 Yishun Ave 2, #01 – 182 / 183 / 184, Singapore 769098)
  • Yue Hwa Building (Yue Hwa Building, 70 Eu Tong Sen Street, Singapore 059805)
  • Velocity@Novena Square (238 Thomson Road, #01-36/37 Singapore 307683)
  • Waterway point (83 Punggol Central, #01-50 Singapore 828761)
  • Bugis Plus (201 Victoria Street #02-62/63, Singapore 188067)

Date of sale: 25 to 28 Nov 2021

This article was first published on and written in collaboration with Novela International Pte Ltd.