Sa Sa is Back in Singapore, With Its First Store in Jurong Point & More to Come

Calling all beauty enthusiasts, do you remember Sa Sa? 

Cosmetics chain Sa Sa used to be the ultimate destination for all our beauty needs, from perfumes to haircare and makeup products. 

It was known amongst all Gen Z and millennials as the go-to store for offering a wide range of beauty items at incredibly affordable, discounted prices.

Indeed, Sa Sa has become an icon with budget-friendly cosmetics, earning the status of a household name across Asia.

Although its stores nationwide closed four years ago due to financial issues, Sa Sa has made a comeback in Singapore’s retail landscape with a new outlet slated to open at Jurong Point.

Sa Sa Returns to Singapore Amidst Closure in 2019

In December 2019, The Straits Times reported that Sa Sa would be closing all 22 of its stores in Singapore after experiencing six consecutive years of losses. 

However, the well-known retailer, famous for its cosmetics, beauty products, and fragrances, will return to Singapore with the opening of its new store at Jurong Point on Thursday (7 December 2023).

 

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For beauty enthusiasts living in the West, you can now stock up on your favourite beauty products just in time for the holiday season and New Year.

What’s more, Sa Sa has plans to open stores in Westgate and Tampines next year, so fellow Easties can also look forward to restocking their beauty essentials in the upcoming year.

According to a press release from the Hong Kong-based retailer, Sa Sa is eyeing further expansions across the nation, aiming to provide greater convenience and accessibility to a broader range of customers. 

This highlights Sa Sa’s commitment to Singapore as a crucial regional market.

Sa Sa Closed 22 Outlets in 2019, Affecting 170 Employees

Sa Sa, Hong Kong’s largest cosmetics chain, made a significant move by closing all 22 of its stores in Singapore due to substantial financial losses. 

The closure impacted approximately 170 employees, as reported by Mothership.

Despite the closure of its physical stores, Sa Sa continues to cater to Singaporean customers through its official online outlets on e-commerce platforms like Shopee and Lazada.

Founded in 1978 by Kwok Siu-Ming, Sa Sa gained immense popularity within the beauty community.

It achieved a listing on the main board of the Hong Kong Stock Exchange in 1997. The brand boasts a widespread presence, with over 180 stores across Hong Kong, Macau, China, and Southeast Asia.

At that time, the company decided to shift its focus to its core market in Hong Kong, mainly due to a significant decline in mainland China’s tourist arrivals.

They had previously established a loyal customer base nationwide and intend to make a bigger and better comeback, building on their past success.

Sa Sa to Feature Local and New Products, Introduces New Loyalty Program for Customers

Sa Sa’s stores will feature a wide range of products, including both local and new-to-market brands.

Among them are Swiss skincare brand Suisse Programme, Hong Kong cosmetics brand Cyber Colors, and Korean skincare brand Suiskin.

A brand-new loyalty program is also set to be introduced.

Customers can sign up as PINK members and receive a complimentary lifetime membership. PINK members also have the opportunity to elevate their status to VIPINK, unlocking a range of membership perks such as exclusive discounts and special birthday offers.

In March 2023, Sa Sa International Holdings’ Executive Director and Chief Financial Officer, Danny Ho, told Bloomberg that the company plans to expand further by opening more stores in Malaysia, adding to their existing 71 shops there.