Have you heard of soul food?
According to Wikipedia, it is “a variety of cuisine originating in the Southeastern United States, and from African American culture….The expression ‘soul food’ originated in the mid-1960s, when ‘soul’ was a common word used to describe African American culture.”
Fast forward to this day and it appears that sole food is now the thing.
Now, if you don’t know a tad bit about avocado toast, let’s just say that I’ve gotten my fill of it for quite some time to come, seeing as to how it has been an on-going fad for a couple of years.
Wikipedia states too that while it has definitely “appeared on café menus since at least the 1990s,” it has only “became a food trend of the 2010s”.
Wiki adds: “Following avocado toast’s elevation to trend status, the act of ordering avocado toast at a café was criticised as a symbol of frivolous spending.”
If you don’t believe me or if have you been sacrificing news for gaming, go google it and check out what avocado toasts stand for emblematically.
And now back to sole food.
Saucony Shadow 6000 “Avocado Toast”
According to at least a dozen other news sites, this latest release by the American shoe company appears to be next in the line of a green fad.
If you can’t guess it, let me enlighten you.
Yes, this pair of shoe is made to resemble the very faddish avocado toast, and clearly, its target audience is too, the millennial, who is both willing and able to consume food and fashion in one breath.
Green Check. Brown Check.
According to Esquire, this is what it had to say about the shoe:
“As for the avocado detailing, the brand went in. The textured suede upper is the avocado; the brown leather is the toast, and the red specks in the lining are red pepper flakes. Also, it says “Saucamole” across the heel because, of course, it does. If you’re about to wear a sneaker covered in avocado, this is not the time to be bashful.”
And unabashed is exactly what this shoe is.
While this may appear to be just another fashion statement, or merely getting in on a hype-train, this to me seems like a brazen clap back from a possibly millennial shoe-designing team at the Saucony headquarters.
In designing a shoe after a symbol of “frivolous spending”, pricing it at a rather steep price of USD$130 (about SGD$175) and inviting millennial to partake in its purchase, this appears to be a retaliatory shot to critics doubting, questioning and undermining the conscious spending habits of a millennial.
For these people are of a different era, born of different circumstance, facing different struggles and valuing different goals.
The prudent spending of old may be likened to the miserly of the new.
As Esquire said: “Here’s to avocados. May we eat them, may we wear them, and may they always be extra.”
That said, ALL of these kicks are out of stocks so there aren’t any extras left.
Talk about lapping up a message. Or toast. Or both.
Of Course, There’s Similarity To One Other Food
But then again, they say beauty is in the eye of the beholder.
And one netizen thinks the shoes look like a local food we’re all familiar with.
I’m pretty sure you can see the similarity here.
Watch this for a complete summary of what REALLY happened to Qoo10, and why it's like a K-drama:
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