S’pore Fans Buy a Real MRT Banner Space in Dhoby Ghaut MRT Station & Put BTS Images There

By
George Yang
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How far would you go for your idols?

The furthest I’ve gone is to buy Stefanie Sun’s album. Just one, because I was then a poor student.

To me, that’s enough fanboying—but it seems like to the fans of BTS, who are also known as the AMRY, buying their albums, going for their concert or even crying over them aren’t enough.

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They’ve decided to take it up a notch.

No, not by stalking the popular boyband in Korea.

Something more…mainstream.

Like buying a banner space in an MRT station.

I know what you’re thinking: seriously?

Pretty sure that’s the same reaction the advertising agency that handles the account has as well.

BTS Banner in Dhoby Ghaut MRT Station

According to MustShareNews, a reader sent them this image that would look innocuous at first, almost like an advertisement for BTS…

Image: MustShareNews

…until you see this.

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Image: MustShareNews

Yes, it’s not by the boyband’s agency, but by the fans.

That’s some dedication there.

And it won’t be easy: other than the cost, I’m going to take it that they’ll also need to purchase the licenses and high-resolution images of the boyband since they cannot anyhowly just take an image from Google.

It also looks so professionally done, I reckon that a graphic designer is part of the team.

And here’s the team who’s made it happen:

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While it seems to be over the top, you’d have to give kudos to them for the dedication and of course the professionalism.

Though you’ve got to wonder: what’s the objective?

Apparently, it’s to celebrate BTS 6th anniversary.

But nvm, we laymen who know BTS as “Behind the Scene” will never understand.

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Not Cheap

MustShareNews also did the homework of finding out the estimated cost of the space.

With a weekly rate of $280 to $420 per panel and a minimum period of 13 weeks, the lowest cost is $3,640.

However, according to one of the team members involved, the campaign would only be for four weeks, from 6 June 2019 to 3 July 2019.

It’s unknown whether they’ve shared the cost with other advertisers, but even if so, the lowest cost would still come out to $1,120 without factoring in the creative costs.

So if you’re an ARMY, do show your support by taking a picture and hashtagging #LoveBTS_0613. At least show the team that their effort isn’t wasted lah.

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In the meantime, if you just want to meet BTS, you know where to go for the next four weeks.

Here’s what NCMPs are, and what to expect after GE2025:

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George Yang
Email: [email protected]