These Lee Kwang Soo’s viral marketing videos are as funny as Running Man

By now, you should know that Samsung Galaxy S7 Edge is the latest phone from Samsung. By now, you should also know that Lee Kwang Soo is endorsing it, and has gone to Malaysia to promote the phone.

But you might not know that prior to that, he did two viral videos to hype up his presence, and it’s so funny, it reminds you of Running Man.

Which is understandable, since most people in Singapore and Malaysia know him through Running Man.

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Posted by Samsung Malaysia (well, who else?), Kwang Soo told Malaysians that he had lost his phone, a newly launched Samsung Galaxy S7 Edge, and urged people in Malaysia to help him find it.

What’s interesting is that in the comments section, there were people who really thought that he had lost his phone there (HAHA, our beloved giraffe is a betrayer, remember?).

https://www.youtube.com/watch?v=_Tx-yaXIOBM

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And then…he posted an update that he had found it. And he was going to Malaysia to retrieve it.

https://www.youtube.com/watch?v=URwEWVeyAvU

Finally, this happened.

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https://www.youtube.com/watch?v=lcLSVrU2v8Y

Samsung, shut up and take my money!