TikTok Shop: Is It Safe? Why Are People There Selling Milo & Yoyic?

By
Rachel Goh
-

Last Updated on 2023-03-28 , 5:10 pm

Recently, you’ve probably come across way too many TikTok videos of people selling Milo through their TikTok Shop.

Reader: Did they buy too many cartons previously? Actually, why do their houses have so much space to have random cartons of Milo lying around?

That was the first thought that came to my mind as well.

Sure, data has shown that Milo is Singaporeans’ most-loved brand , but it doesn’t explain why these people are also selling drinks such as Yoyic on their TikTok Shop, too.

@zichen_olivia Yoyic Fermented Dairy, comes in many flavors.🥰 Rich in Probiotics, promotes healthy Digestions, increases overall immunity. #yoyic #probiotics #sg #sgtiktok #sgfoodie #fyp #foryou #foryoupage #foryourpage #ASMR @Yoyicsg ♬ original sound – zichen_olivia

Reader: Did I somehow manage to miss out on a Yoyic craze?

Considering how nobody has heard of Yoyic till these TikTok videos, the clear answer is no. Dear reader, you can stop FOMO-ing now.

As it turns out, these people don’t have cartons of Milo just lying around in their house.

Also, if you want to know what Yoyic is without having to hear how good it is, watch this blue cat’s short explanation:

 

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TikTok Shop Reaches Singapore’s Shores

A few months ago, in August 2022, TikTok finally made their e-commerce platform, TikTok Shop, available in Singapore.

Essentially, TikTok Shop is built into the app itself and allows users to have direct communication with brands and sellers.

Under TikTok Shop, users can participate in affiliate marketing programmes to earn a commission when they successfully sell a brand’s products.

Sellers (i.e. TikTokers) also have a wide range of content formats beyond the usual TikTok video at their disposal, including LIVE sessions and collaborations with other creators.

Here’s how it works:

  1. Under the affiliate programme, these TikTokers promote the same product from a merchant
  2. When you buy a product through the TikToker’s TikTok Shop, the brand (not the TikToker!) sends the items to you.
  3. The TikToker gets a commission for helping to sell the brand’s products.

Sounds like a win-win, right? Some merchants would even send free samples to the TikToker (although it’s primarily for them to film a video, of course).

The consumer gets a product that is slightly cheaper than retail price, the brand makes a sale and the TikToker earns some moolah.

In fact, to promote this, TikTok is forgoing commission fees for all merchants and is only charging a 1% payment service fee, what a sweet deal.

Wait! Before you run off and set up a TikTok Shop, hear us out: It isn’t as easy as it seems.

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Not only do you need to meet the eligibility criteria (for Singapore, it’s mainly to be above 18 years old and have over 1,000 followers) to set up a TikTok Shop, you will also need to ensure constant adherence to the rules.

In addition, the amount of commission you earn from a buyer’s purchase isn’t much. Last I heard, the commission rate for a single Milo carton is only 0.35 SGD.

There certainly is no such thing as easy money in this world.

You can also watch this video whereby a blue cat explains how it works in perfect Singlish:

Of course, nobody is stopping you from trying your hand at the affiliate programme, especially if you have free time on your hands.

Watch this for a complete summary of what REALLY happened to Qoo10, and why it's like a K-drama:

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Rachel Goh
Email: [email protected]