Netizen ‘Unboxed’ & Reviewed Party Brochures in East Coast GRC From a Graphic Designer’s POV

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Lest you’re unaware, unboxing reviews are pretty commonplace on video-sharing platforms like Youtube.

Routinely encompassing a ‘first impression’ and (routinely) a comparative analysis with the content’s peers, an unboxing review serves to enlighten the viewer as to whether the purchase, or item, is worth it.

Image: Youtube (KpopJuseyo)

And yet, here’s the thing. Unboxing reviews, as far as I remember, are often done for the most mainstream lifestyle/entertainment devices out there in the market, such as cosmetics, game devices and a portable toilet kit.

So what happens when you attempt to unbox and compare something… a little closer to home?

Something that smells suspiciously like leaflets, and sounds unnervingly like a knock on the door?

Netizen ‘Unboxed’ & Reviewed Party Brochures in East Coast GRC From a Graphic Designer’s POV

Just yesterday (3 July 2020), a Netizen hosted an ‘unboxing and comparative review’ of perhaps the least likely thing you could ever think of (on social media site Facebook):

Party brochures for the upcoming election.

Image: Facebook

In the post, the Netizen detailed the distinct differences between each brochure, including ‘packaging’, ‘placement style’, ‘quality of paper’, ‘language order’, ‘meaning’ and for some reason, ‘poses’.

Image: Facebook

After ascertaining the differences, he would make a concise judgement and come up with a sharp conclusion. One example would be the differentiation of individuals from their team members.

“Leader clearly marked red in the PAP brochure,” the Netizen wrote. “WP used a team approach to their photoshopping.

“This is a GRC, not an SMC. Candidates are voted upon as a team, not as individuals.”

Another instance is the conclusion of which ethnicity the party is (secretly) going for.


“PAP’s information is laid out in the order English, Chinese, Malay and Tamil. WP’s information is laid out in the order English, Malay, Chinese and Tamil.

“PAP: Recognizes that the overwhelming majority of voters are Chinese.

“WP: Recognizes that Malay is the national language.”

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As a whole, PAP seems to have created ‘higher-quality’ brochures, though their message takeaways might leave more to be desired. On the other hand, WP might fall comparatively short on the quality of their brochures, but they seem to project a more united stance than their counterparts.

After listing out all the differences, the Netizen then ends off with the following conclusion:

“PAP brochure can make more, colourful and sturdier disposable peanut shell trays.”


Well, I guess the Netizen’s stance is clear here.

You can view the full Facebook post here.


Struggling to make up your mind over who to choose?

Well, those brochures on your desk might just prove to be your decision-maker.

But then again, one should still look at things as a whole. Because in the end…


Both the small things and the big things will matter when it comes to the big picture.

And on a side note, candidates have been talking about NCMP (Non-Constituency Member of Parliament) in recent days. So, what’s an NCMP? Do you know that it’s just like an MP but the allowance is much lower? Watch this video to find out more:

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