I have to say this – unlike my boss, Uniqlo is very clever.
They’re already a global brand, with their reasonably priced, well-made basics. It’s a very sustainable decision.
But they know how to cash in on the trends as well. There always a little section in the shop that sells graphic tees, and a lot of the themes come and go with the seasons.
Oh, they know the rule alright: there’s a lot of money to be made from rabid fans, especially with items that help the fans further advertise said rabid-city.
I don’t know how many people I’ve seen wearing shirts from the Shounen Jump collection… Sometimes it happens when I’m wearing shirts from the Shounen Jump collection.
Pokemon Frenzy
It’s going to be more of the same for this next season because
- Pokemon was already huge, with 7 generations of games, mangas and animes
- Then Pokemon GO converted a new batch of
heathensfans who didn’t play the original stuff in their childhood. - Then, obviously, Detective Pikachu added even more
infidelsfollowers to the animal slavery cult.
Now everyone is lusting to catch ’em all.
The Shirts
All the designs are a result of the Uniqlo T-shirt Grand Prix (UTGP), a global T-shirt design competition. To enforce our point about how bloody big the fan base is, there were more than 18,000 submissions, a record for UTGP.
And here are the winning designs:
1st Place
By Nobody, Nowhere
Currently, there’s no winner because the winner was crowned then disqualified. So the grand prize winner spot will remain empty, it seems.
More details below.
2nd Place
If you watch at least 10 minutes of brain rot content daily, you must know this:
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