Singtel has figured out how to motivate people to exercise.
The promise of good health? Nope.
More appeal in the dating world? Nah.
Free mobile data? WHERE DO I SIGN UP?
Singtel has partnered with AIA to launch a new wellness programme that will get people off their sofas and on their feet.
The programme, StepUp, is an initiative that will encourage customers to exercise by rewarding them with free mobile data.
StepUp is only available to Singtel’s postpaid customers.
Customers will earn points based on the number of steps they take daily and can later use those points to redeem free data.
So, if you were to clock 10,000 steps daily for a month, you would earn 3,000 points, which would grant you 3GB of local data.
If you earned 1,000 points for the month, you could get 1GB of free data.
A Shared Commitment
Yuen Kuan Moon, CEO of Consumer Singapore, Singtel, said StepUp aims to “encourage healthy lifestyles and wellness”.
He added that Singtel’s partnership with AIA is indicative of a “shared commitment to champion the importance of staying active for life”.
Singtel customers will also be able to redeem additional rewards from AIA and other partners.
Customers can also receive movie tickets, gourmet coffee, and ride-hailing vouchers if they participate in the AIA Vitality Challenge on StepUp.
Also, until Aug 31, those who take 10,000 steps for at least one day will stand a chance to win an Apple Watch Series 4 or Samsung Galaxy Watch.
Speaking about AIA’s partnership with Singtel, Patrick Teow, CEO of AIA Singapore, said: “our common shared value is to make a real difference in people’s lives, particularly when Singaporeans are spending more time on their digital devices such as their mobile phones and living sedentary lives”.
Which is really just a polite way of saying Singaporeans are becoming lazy af and something had to be done about it.
How To Set Up StepUp
All Singtel customers have to do to begin their StepUp journey is to log into their My Singtel App, activate StepUp, and sync their steps from their smartphones. This will allow them to keep track of the number of steps they have taken.
So, what are you waiting for? Walk a little more so you can waste more time on your phone.
And, you know, for better health too.
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