It is 2018; “New Year, New Me”, am I right?
Well, not for Apple.
Apple has been making the headlines, from the prediction of iPhone X’s future sale dropping to the admission of intentionally slowing down older model’s performance—well this is nothing compared to what I am about to tell you.
The very very expensive lawsuit
Apple is facing eight different lawsuits and one of them is seeking $999 billion.
The said lawsuits have been filed in different federal courts, with customers complaining about the company’s lack of transparency.
Many believed that it is Apple’s way of forcing people to upgrade their phones to the latest model.
Their humble (and politically correct) apology
But I guess the apology wasn’t enough, you can read the TL;DR apology here.
Here is a short excerpt from the post that is pertinent:
Addressing customer concerns
We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices.
To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps:
• Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, available worldwide through December 2018. Details will be provided soon on apple.com.
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• Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.
• As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age.
At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.
So, this is why customers are even more pissed.
First, you slow down our devices without telling us and now we have to pay to replace our batteries!?!
All the lawsuits seek class-action where all the affected customers are represented collectively by the party filing the complaint.
Will they win?
Isn’t that the million dollar question—the lawsuit filed in San Francisco is being represented by the attorney Jefferey Fazio who won a $53 million settlement with Apple in 2013 over warranty issues.
Nevertheless, Apple will be using their best lawyers.
Let’s just wait and see…
Hopefully, the kerfuffle is shorter than iPhone’s battery lifespan.
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This article was first published on goodyfeed.com
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