I‘m pretty sure you know how Netflix works by now, right?
Pay a flat monthly fee of $10.98 and you’ll have access to a butt load of movies and dramas for the entire month.
Guess what?
Someone is trying to bring a Netflix model to Singapore, except it’s for public transports.
I’m talking buses, trains, bike-sharing and even limited taxi rides.
Here’s what’s going on.
Whim, A Netflix For Public Transport in S’pore
Imagine this.
It’s not yet near your payday but you’re flat out broke. So you stay at home all the time, and every single time you tap your EZ-Link card, you scream inside.
With Whim, this might not be a problem anymore.
Developed by Maas Global, a company from Finland, they have successfully launched the app in the Finnish Capital of Helsinki last year.
Their app, which allows users to pay a monthly flat fee for a variety of transports, has more than 4,000 users.
Maas Global co-founder Kaj Pyyhtiäby told The Straits Times that he’s looking to bring the app into Singapore sometime late this year or early next year.
Highly Likely That It Will Take Off in S’pore
Mr Kaj Pyyhtiäby is confident that the app will take off in Singapore, especially given how authorities are concerned about the number of vehicles on the roads.
He termed his app as a ‘digital disruption’ that will change the behaviour of consumers.
Users are able to plan their journey better with no regards to the cost. For example, your workplace might be far from the MRT station.
You can choose to take a train to the nearest MRT station, take a bus to the nearest bus stop and borrow a bicycle to make the rest of your journey.
All calculated within the month’s subscription.
Or you can choose to pay as you go.
But, of course, that also means you’re working in Tuas. Where else will be so ulu? #JustSaying
He believes that with this transportation service, users will start to see owning their own vehicles as a second choice compared to taking the public transport.
There is a similar service currently operating in S’pore
Most of you might now know this but there is already a similar service undergoing testing since January 2017.
The mobility-as-a-service venture is a collaboration between Nanyang Technological University (NTU), SMRT and JTC.
They aim to seamlessly connect different transport options together through an app so that travelling to anywhere in Singapore is convenient.
They’re currently testing it out in the NTU campus and CleanTech Park.
So, what do you think? Does the business model make sense?
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This article was first published on goodyfeed.com
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