If you find the name Alfian Sa’at familiar, that’s because he called PAP out for using him to get to the opposition before GE2020.
But that’s old news.
The latest news is all about the Xiaxue saga.
The Xiaxue Saga (A Short Refresher)
Basically, a police report was lodged against Xiaxue’s comments that were made years ago.
She responded to the police report in her usual style, saying that netizens were writing in to brands who were working together with her and reporting her posts on Instagram.
Then, Clicknetwork announced that they’ve taken her off an upcoming video series, The Public Investigator.
Xiaxue then also uploaded a 19-minute-long video on the “Cancel Culture”, saying that she is a victim of a witch-hunt organised by the “woke crowd” on the internet.
She even went ahead to offer 5 free Instagram Ads to brands who are “willing to take a stand against Cancel Culture”.
You can watch it here:
Unfortunately, it seems that her rant against cancel culture has ruffled some feathers, including Alfian Sa’at.
Alfian Sa’at on Xiaxue’s Cancel Culture Video: ‘Kinda Gross When Bullies Cry Victim’
Here’s what Alfian uploaded onto his Instagram account on 23 Jul 2020:
Now, if you’re wondering if he is referring specifically to Xiaxue’s video, the pink hair and topic kind of gave it away.
But, if you’re not convinced yet because you’ve got to be really careful about stuff on the internet, let’s head to his Facebook post, where he explained why he’s not happy with Xiaxue’s video about cancel culture.
He pointed out that it’s not a “cancel culture”, but a backlash and a boycott by the definitions she gave in her own 19-minute video.
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He also said that she can’t say a “select group of people” when there are almost 28,000 signatures on a petition trying to get her charged for sedition.
Companies Are The Ones That Cancel, Not Members Of The Public
As for members of the public cancelling an online personality, Alfian rubbished that notion and pointed out that it’s the companies who do the cancelling, by cancelling endorsements and collaborations.
The petitions and people who write in to the brands are mere “indicators” of her popularity.
Alfian also referred to Colin Kaepernick, a National Football League (NFL) player who knelt down as the national anthem played before the games to protest against police brutality and racial inequality.
Then, Nike had an ad with Kaepernick and they stood by him even though their stocks went down, people sent in videos of themselves burning Nike shoes and they received many complaints.
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NFL, on the other hand, froze him and he wasn’t able to get onto the pitch from 2016 to 2019.
The point is, he wrote, that companies will check their brand alignment with personalities.
And if they match, companies will “defend the relationship”.
You Made Fame By “Pissing On The Marginalised & Engaging In Flame Wars”
There are some companies which have dropped Xiaxue the moment this saga started. Brands like Reebonz, Fresh and Brother Singapore according to AsiaOne.
Clicknetwork also dropped her in a very public statement on Facebook.
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However, there are some brands which still kept her on and Alfian described them as companies “which court consumers who identify with Islamophobic, racist, xenophobic, transphobic, fatphobic, etc”.
Pointing to the various controversial actions she has taken in the past years, he called her out for building a career “out of pissing on the marginalised and engaging in flame wars with other personalities”.
“You’ve made your bed out of pee and gasoline. Now, why complain about having to lie in it?”
You can check out his full post below:
For those who want to know what ‘cancel culture’ is all about, you might want to check this article out.
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